Getting to the Inbox: Why "Send" Is Not the End & Reputation Is King

So you've pushed the "send" button. Now what happens? In this session, deliverability experts Chris Heine, MarketingSherpa's Senior Email Reporter, and Al Iverson, ExactTarget's Director of Privacy & Deliverability, pull back the curtain and expose the factors that determine whether your emails reach the inbox. Attendees will gain valuable insight on how to improve critical deliverability and email marketing efforts.