Building the Perfect Subscriber: Email List Growth Strategies and Superior Segmentation Techniques

Subscribers rule! The question is, "How do you get more of them?" In this session, Sergio Balegno, Senior Analyst at MarketingSherpa, and Jeffrey K. Rohrs, ExactTarget's VP of Marketing, discuss the many ways that top email marketing professionals are growing their subscriber base and leveraging segmentation techniques to produce increased engagement, conversion, and ROI. You'll come away from this session with new ideas on how to grow your program, while putting subscriber interests first.