Constant Improvement: How to Combine Analytics & Testing to Optimize Email Marketing Performance

The old business adage "you can't manage what you don't measure" holds doubly true with email marketing—where failure to track conversions effectively can leave you flying blind. Join Jimmy Ellis, Director of Optimization Research at MarketingExperiments, and Ryan Warren, ExactTarget's Director of Solutions Consulting, as they delve into MarketingSherpa's 2009 Email Benchmark Guide and share how top email marketers are optimizing performance through analytics integration and ongoing testing efforts.