Fresh Eyes for the New Year: Seeing (& Optimizing) Your Email Designs from the Recipient's Perspective

The end of the year is a perfect time to evaluate your email design and brainstorm ways to improve next year. Join Stefan Tornquist, MarketingSherpa's Research Director and Lead Author of the 2009 Email Benchmark Guide, and Melinda Baxter, ExactTarget's Director of Marketing Services, as they share email design insights gleaned from the best email marketers in the business. These tips will enable you to optimize email response from January 1.