Building Relationships During the Holidays Through Optimized Triggered & Transactional Messaging

Great email relationships are not built on newsletters, coupons, and sales alerts alone. In fact, a vast majority of your email communications—such as order confirmations, shipping notices, and automated correspondence—likely have a greater impact on how your customers perceive you.

In this session, experts from MarketingSherpa and ExactTarget dig into the 2009 Email Benchmark Guide to identify the specific ways that companies can and should optimize their triggered and transactional email messaging to unlock the hidden potential (and ROI) in every email.