As a marketer, the terms "subscribers," "fans," and "followers" aren't new. Who isn't talking about traditional channels like email versus emerging channels like Twitter and Facebook? And although a lot of research has been conducted on what consumers are doing with social media, why they're doing those things has largely been a matter of speculation—until now.
With ExactTarget's SUBSCRIBERS, FANS, & FOLLOWERS research series, we provide marketers with direct insights into how consumers view each of these channels, as well as the types of permission-based content they want to receive through them. Each report in our series helps you deliver marketing messages that are not only better than your competition—they'll be exactly what your customers expect and deserve.
ExactTarget will continue to publish a variety of research reports, interactive graphs, webinars, and other tools to help you understand exactly how you can build better, more profitable, and mutually-beneficial relationships with your own SUBSCRIBERS, FANS, & FOLLOWERS.