SMS Counter

SMS (Short Messaging Service) or "text messaging" provides an opportunity for marketers to reach the emerging market of mobile subscribers. With SMS, marketers have the chance to deepen one-to-one relationships with on-the-go subscribers by providing urgent or portable messages. But with a short 160 characters (including spaces and punctuation), marketers must be brief in their messages while still using SMS to spur subscribers onto action. In addition, wireless carriers require a HELP message and an unsubscribe (or STOP) message to be included in almost every message.

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Learn why text is next..and the time is now!  View the ExactTarget webinar "Text is Next: How to Get Started with SMS"