In 2008, 13% of marketers leveraged social networks in their email marketing strategy. In 2009, that number will grow to 46% (ExactTarget 2009 Email Marketing List Growth Study).
If you're a marketer, you know that social media is all the rage today. But how do you move beyond the hype and find ways to meaningfully integrate it with your one-to-one marketing program? And most importantly, how do you do it in a way that deepens relationship with your subscribers and produces marketing results?
Find out in our new whitepaper, Expanding the Reach of Email Through Social Networks. Inside you'll find insights we gathered from more than 350 marketers in our 2009 Email Marketing List Growth Study. You'll also learn:
• The variety of ways marketers are planning to integrate email and social media
programs in 2009
• Key social media observations from B2B and B2C marketers, including who is having
success with social media
• How major companies like Powell's Books, Carmex, and TripAdvisor have used
social media tactics to not only build their lists, but help establish their brands.
Expanding the Reach of Email Through Social Networks is a must-read for anyone interested in using social sharing capabilities to extend the reach of your marketing messages, drive deeper engagement with customers and their online communities, and build your subscriber list.
Get your copy today!