As new technologies emerge and the concurrent use of media increases, communicating with consumers is increasingly difficult. With so much "noise" out there, it's more important than ever to cut through the clutter.
That's why ExactTarget and the Center for Media Design at Ball State University partnered to complete the 2008 Channel Preference Survey that inspired this whitepaper. The result? Key insights about how different consumer types respond to marketers' communications.
With the Messaging Behaviors, Preferences, and Personas Whitepaper, you’ll learn:
• The messaging preferences of different age groups, ranging from 15-65+ years old
• Each age group’s attitudes towards one-to-one communication tools such as email,
phone, text messaging (SMS), and social networking
• The media, personal, and marketing preferences of six distinct consumer groups:
Wired, Young Homemakers, Retired, College Students, Teens and Established
Professionals
• The best day of the week and time to send email, according to the latest research
Download this whitepaper to learn how to best reach distinct audiences with your marketing messages.