ExactTarget’s Field Guide to SMS

From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox. By letting subscribers choose to receive messages via SMS (or “text message”), marketers can provide relevant communications when subscribers need them most—and through a portable medium.

Not sure what possibilities exist for using SMS in your own organization? You’re in luck – ExactTarget’s Field Guide to SMS can help. You’ll learn to clearly identify the purpose and benefit for a variety of SMS types, including alerts, updates, and marketing messages.

If you thought ExactTarget was just about email, look through those binoculars again. Download the ExactTarget Field Guide to SMS today!

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