Full Toronto, ON Agenda
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| Main Track |
8:00 AM - 9:00 AM
Registration
9:00 AM - 10:00 AM
The New eMarketing Fundamentals
Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.
Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget
10:00 AM - 11:00 PM
Omniture's Analytics Powered One-to-One Marketing
Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.
Speaker:
Brent Hieggelke, Vice President of Strategic Marketing, Omniture
11:00 AM - 11:30 PM
Break
11:30 AM - 12:30 PM
The Marketer’s Swiss Army Knife
As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanne Jennings, Principal of JeanneJennings.com, Inc. an email marketing consultancy and author of The Email Marketing Kit, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.
Speaker:
Jeanne Jennings, Principal of JeanneJennings.com, Inc. an email marketing consultancy and author of The Email Marketing Kit
12:30 PM - 2:00 PM
Networking Lunch
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| B2B Track |
B2C Track |
B2B Email Success Stories
Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.
Presenter:
Dave Wieneke, Interactive Marketing Manager, Thompson CompuMark
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B2C Email Success Stories
Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.
Presenter:
Rick Neuman, Email Marketing Specialist, Canadian Tire Corporation
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4:00 PM - 5:00 PM
Networking
Speakers
Brent Hieggelke
VP of Strategic Marketing, Omniture
Brent is an award-winning marketer, and frequent speaker, with 20 years experience across media, financial services, high tech, with 13 years experience in digital marketing. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the web analytics category. Prior to WebTrends, Brent was VP Marketing at ABC Technologies, which was acquired by SAS Institute. Brent was founder and associate publisher of Chicago-based New City Communications and spent two years in Mergers and Acquisitions of Morgan Stanley. In 2003, Brent was chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.
Dave Wieneke
Manager of Interactive Marketing, Thomson CompuMark
At Thomson CompuMark, Dave Wieneke, combines content and data strategy for breakthrough results. He is responsible online branding, demand generation, email marketing, web analytics and the process of improving the organization’s global multi-lingual web site.
Prior to Thomson CompuMark, he managed online strategy for the Christian Science Monitor, where he led the redesign of its web publishing operations. He’s has produced sites for Mass.Gov, Splenda, Lowes, and managed capital e-government initiatives for the states of Massachusetts and New Jersey.
He lives in Boston, where he speaks and blogs on interactive communications at www.UsefulArts.us. Mr. Wieneke is an alumnus of the Rhode Island School of Design, Boston University, Shimer College, and is certified as a Project Management Professional (PMP).
About Thomson CompuMark
Thomson CompuMark is the global leader in trademark research and protection. Its solutions support the work legal professionals engaged in securing names for companies and products, and watching for potentially infringing new registrations. These services are also used by marketers and competitive intelligence professionals to monitor the registration of new marks by marketplace competitors.
Rick Neuman
Email Marketing Specialist, Canadian Tire Corporation
Rick has worked at Canadian Tire since 2005, and is responsible for all email programs from www.canadiantire.ca, Canada’s 2nd most visited “clicks and bricks” retail website. Over the past three years he has focused on developing and improving the email experience for the growing list of Canadian Tire email subscribers. As well he consults the various inter-related Canadian Tire business units including the Canadian Tire Financial Services group, the petroleum team, and Marks Work Wearhouse on email best practices and contact strategies.