4:00 PM - 5:00 PM

 Networking

 
Speakers

Christopher Duskin
Sr. Director of Product Marketing, Omniture

Christopher Duskin, senior director of product marketing is responsible for developing and leading marketing efforts for Omniture¹s conversion suite software solutions.  He is a leading expert in Web site testing, content targeting, and optimization.  Chris came to Omniture through the acquisition of Offermatica in 2007 where he was the director of product marketing. Prior to Offermatica, Chris helped define product direction and customer solutions at DBO2, a SaaS and predictive modeling solutions company.  Chris has a BA in Economics from Trinity College in Hartford, CT and a MA in Science and Technology Policy from George Washington University in Washington, D.C.

Bill McCloskey
Chairman and Founder, Email Data Source

Mr. McCloskey, Chairman and Founder of Email Data Source, the leading source of competitive intelligence for email marketers. Mr. McCloskey is among the more influential thought leaders in the field of interactive marketing and was named one of online advertising's 50 most influential people by Media Magazine and one of the 100 people to know by B2B Magazine. Since 2003, Mr. McCloskey has authored a weekly column called The Email Insider that is read by more than 50,000 marketers worldwide, is an active speaker on marketing, and runs The Inbox Insiders a private discussion list of leading thought leaders in email marketing.


Trina Lindal
Marketing Website Manager, Lindal Cedar Homes 

Trina Lindal manages the overall vision and direction of the online marketing efforts for Lindal Cedar Homes. Her goal is to make the medium of electronic communication less intimidating for the people whose Lindal Experience begins with the Lindal.com web site and continues through monthly email newsletters, surveys and invitations. She works closely with the Marketing Manager to segment mailing lists and develop online campaigns that deliver Lindal’s potential home buyers what they need, when they need it, whether they are just dreaming or ready to build their dream home this year.


Wendy Jacobs
Marketing Manager, Lindal Cedar Homes  

Wendy Jacobs is the Marketing Manager for Lindal Cedar Homes, the world's largest manufacturer of quality custom cedar homes.  Her primary duties include overseeing all retail data management, managing staff, working with Lindal’s worldwide dealer network and assisting with project management.  She is also primarily responsible for handling Lindal's increasing email list in ExactTarget including retail level newsletters, invitations, surveys and business to business communications.  Lindal Cedar Homes' marketing team continues to work hard to bring the Lindal Experience to home buyers all over the world.


Christelle Flahaux
Sr. Manager, Field Marketing and Demand Generation, Ariba Inc. 

Christelle Flahaux is an industry veteran with more than 15 years experience in designing and executing strategic field marketing programs and integrated marketing campaigns. She joined Ariba in 2005 and quickly built a metrics driven global program that has increased pipeline and sales’ trust in marketing.  She is responsible for driving the strategy and technologies around Demand Generation, Email Marketing and Field Prospecting tools.  Ms. Flahaux possesses an extensive background in sales operations, lead generation, sales processes, and integrated marketing strategy in the business-to-business technology sector working for companies like FedEx, Environmental Resources Management, and Sanmina-SCI.  Ms. Flahaux holds a bachelor’s degree in Marketing and a masters degree in Sports Marketing & Sponsorship.

Craig Cooke
CEO and Co-Founder, Rhythm Interactive

Mr. Cooke became involved with interactive media over sixteen years ago while studying for a degree in Operations Management and a minor in Marketing. After graduating in the top fifteen percent of his class from Cal Poly Pomona, Mr. Cooke began a passionate quest to immerse himself within the world of multimedia and the newly formed World Wide Web. Within a short time he co-founded Rhythm Interactive, a full-service interactive agency. Mr. Cooke has taught multimedia and design classes at Cerritos College and Chaffey College and has been a speaker on interactive media at various conferences. His experience with Rhythm Interactive started with producing creative interactive solutions on his own, to leading project teams and hiring key personnel to produce a high level of quality work he expects out of every project. Many of the projects he is involved with today utilize a variety of interactive tools including email, custom web applications, CD-ROMs, online video and more. His primary duties include formulating and executing corporate strategy, managing staff and projects, research and development, business development, vendor selection and developing strategic partner alliances.

Jennifer Modarelli
Principal, White Horse 

Jennifer Modarelli-DeVoe is the owner and principal of White Horse, the largest privately held, woman-owned interactive marketing agency in the Pacific Northwest. Modarelli-DeVoe joined White Horse in 1998 as its general manager and acquired the company as a principal owner in 2000. Since then, she has built White Horse into a nationally recognized full-service interactive agency with a client roster featuring many distinctive global brands, including Microsoft Corporation, Cisco Systems, Celestial Seasonings, Wells Fargo, Nautilus Inc., Columbia Sportswear, Tektronix, Providence Health System, and Papa Murphy’s. In 2007 the company showed a 79% increase in revenue.