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 Full San Francisco, CA Agenda

Main Track

8:00 AM - 9:00 AM

Registration


9:00 AM - 10:00 AM

The New eMarketing Fundamentals

Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.

Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget 


10:00 AM - 11:00 PM

Omniture's Analytics Powered One-to-One Marketing

Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.

Speaker:
Christopher Duskin, Sr. Director of Product Marketing, Omniture


11:00 AM - 11:30 PM

Break


11:30 AM - 12:30 PM

The Marketer’s Swiss Army Knife

As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.

Speaker:
Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine 


12:30 PM - 2:00 PM

Networking Lunch

B2B Track B2C Track

B2B Email Success Stories

Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.

Presenter: 
Christelle Flahaux, Sr. Manager, Field Marketing and Demand Generation, Ariba Inc. 

B2C Email Success Stories

Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.

Subscriber-Centric Email Trends
Bill McCloskey, Chairman and Founder of Email Data Source, shares his insights on how marketers are making the move from list-centric to subscriber-centric email programs.

Presenters:
Agency: David DeVore, General Manager, FanMail Marketing
Client: Andy GadielJamBase 

Cori Mozilo, Marketing Manager, West Region, Cold Stone Creamery 


 4:00 PM - 5:00 PM

 Networking


 
Speakers


Christopher Duskin
Sr. Director of Product Marketing, Omniture

Chris DuskinChristopher Duskin, senior director of product marketing is responsible for developing and leading marketing efforts for Omniture¹s conversion suite software solutions.  He is a leading expert in Web site testing, content targeting, and optimization.  Chris came to Omniture through the acquisition of Offermatica in 2007 where he was the director of product marketing. Prior to Offermatica, Chris helped define product direction and customer solutions at DBO2, a SaaS and predictive modeling solutions company.  Chris has a BA in Economics from Trinity College in Hartford, CT and a MA in Science and Technology Policy from George Washington University in Washington, D.C.


Bill McCloskey
Chairman and Founder of Email Data Source
Bill McCloskeyMr. McCloskey, Chairman and Founder of Email Data Source, the leading source of competitive intelligence for email marketers. Mr. McCloskey is among the more influential thought leaders in the field of interactive marketing and was named one of online advertising's 50 most influential people by Media Magazine and one of the 100 people to know by B2B Magazine.
Since 2003, Mr. McCloskey has authored a weekly column called The Email Insider that is read by more than 50,000 marketers worldwide, is an active speaker on marketing,  and runs The Inbox Insiders a private discussion list of leading thought leaders in email marketing.

Christelle Flahaux
Sr. Manager, Demand Generation & Field Marketing, Ariba, Inc. 

Christelle FlahauxChristelle Flahaux is an industry veteran with more than 15 years experience in designing and executing strategic field marketing programs and integrated marketing campaigns. She joined Ariba in 2005 and quickly built a metrics driven global program that has increased pipeline and sales’ trust in marketing.  She is responsible for driving the strategy and technologies around Demand Generation, Email Marketing and Field Prospecting tools.  Ms. Flahaux possesses an extensive background in sales operations, lead generation, sales processes, and integrated marketing strategy in the business-to-business technology sector working for companies like FedEx, Environmental Resources Management, and Sanmina-SCI.  Ms. Flahaux holds a bachelor’s degree in Marketing and a masters degree in Sports Marketing & Sponsorship.

David DeVore
General Manager, FanMail Marketing

David DeVoreDavid DeVore is the General Manager of FanMail Marketing, the music industry leader in Fan Relationship Management (FRM) solutions. FanMail clients include some of the world’s top artists, booking agents, promoters, festivals, fan websites and record labels. David DeVore is considered an expert in direct to fan communications and has written, spoken and consulted extensively throughout the music industry on the subject.



Cori Mozilo
Marketing Manager, West Region, Cold Stone Creamery 

Cori MoziloCori Mozilo is the Interactive Marketing Manager for Cold Stone Creamery, a part of Kahala Corp. Responsible for online marketing strategy and partnerships, Mozilo also oversees the execution of the Cold Stone Creamery email marketing program. Since its launch in 2006, the Cold Stone Creamery email program has grown to 1.6 million subscribers with continued growth daily. Prior to joining Cold Stone Creamery, Mozilo worked in technology marketing for Mixed Signals, Inc. and GoldPocket Interactive (now TANDBERG Television, an Ericsson company). Mozilo has a Bachelor of Science degree in Marketing from the W.P. Carey School of Business at Arizona State University.


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