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 Full Orange County, CA Agenda

Main Track

8:00 AM - 9:00 AM

Registration


9:00 AM - 10:00 AM

The New eMarketing Fundamentals

Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.

Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget 


10:00 AM - 11:00 PM

Omniture's Analytics Powered One-to-One Marketing

Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.

Speaker:
Brent Hieggelke, Vice President of Strategic Marketing, Omniture 


11:00 AM - 11:30 PM

Break


11:30 AM - 12:30 PM

The Marketer’s Swiss Army Knife

As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.

Speaker:
Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine 


12:30 PM - 2:00 PM

Networking Lunch

B2B Track B2C Track

B2B Email Success Stories

Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.

Presenter:
Doug Shebesta, Regional Marketing Lead, Websense 

Richard Allen, President, Airways Communications 

B2C Email Success Stories

Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.

Presenters:
Cori Mozilo, Marketing Manager, West Region, Cold Stone Creamery 

Agency: Craig Cooke, CEO and Co-Founder, Rhythm Interactive 
Client: Tony Harkey, Vice President of Marketing, Online Trading Academy


 4:00 PM - 5:00 PM

 Networking

 
Speakers


Brent Hieggelke

VP of Strategic Marketing, Omniture

Brent HieggelkeBrent is an award-winning marketer, and frequent speaker, with 20 years experience across media, financial services, high tech, with 13 years experience in digital marketing. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the web analytics category. Prior to WebTrends, Brent was VP Marketing at ABC Technologies, which was acquired by SAS Institute. Brent was founder and associate publisher of Chicago-based New City Communications and spent two years in Mergers and Acquisitions of Morgan Stanley. In 2003, Brent was chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.

Cori Mozilo
Marketing Manager, West Region, Cold Stone Creamery

Cori MoziloCori Mozilo is the Interactive Marketing Manager for Cold Stone Creamery, a part of Kahala Corp. Responsible for online marketing strategy and partnerships, Mozilo also oversees the execution of the Cold Stone Creamery email marketing program. Since its launch in 2006, the Cold Stone Creamery email program has grown to 1.6 million subscribers with continued growth daily. Prior to joining Cold Stone Creamery, Mozilo worked in technology marketing for Mixed Signals, Inc. and GoldPocket Interactive (now TANDBERG Television, an Ericsson company). Mozilo has a Bachelor of Science degree in Marketing from the W.P. Carey School of Business at Arizona State University.

Craig Cooke
CEO and Co-Founder, Rhythm Interactive

Mr. Cooke became involved with interactive media over sixteen years ago while studying for a degree in Operations Management and a minor in Marketing. After graduating in the top fifteen percent of his class from Cal Poly Pomona, Mr. Cooke began a passionate quest to immerse himself within the world of multimedia and the newly formed World Wide Web. Within a short time he co-founded Rhythm Interactive, a full-service interactive agency. Mr. Cooke has taught multimedia and design classes at Cerritos College and Chaffey College and has been a speaker on interactive media at various conferences. His experience with Rhythm Interactive started with producing creative interactive solutions on his own, to leading project teams and hiring key personnel to produce a high level of quality work he expects out of every project. Many of the projects he is involved with today utilize a variety of interactive tools including email, custom web applications, CD-ROMs, online video and more. His primary duties include formulating and executing corporate strategy, managing staff and projects, research and development, business development, vendor selection and developing strategic partner alliances.

Doug Shebesta
Regional Marketing Lead, Websense

Doug ShebestaDoug Shebesta is the manager of marketing communications at Websense, Inc. With more than 10 years of experience in high tech marketing communications, Doug brings a diversified range of direct marketing and online event expertise to his position. His responsibilities include email marketing strategy and execution, lead generation management, and online event production. Prior to joining Websense, Doug managed the marketing communications at JNI Corporation where he was responsible for analyzing and developing marketing communications and collateral. Before JNI, Doug worked with a wide range of high tech communications and facilities management companies, including QUALCOMM Inc and Brady Corporation. Doug has earned a bachelor’s degree in business administration from the University of San Diego.


Richard Allen

President, Airways Communications

Richard AllenRichard Allen has been creating and delivering smart conversion campaigns for 20 years as founder of his digital agency Airways Communication. Launched in 1989, Airways has delivered countless integrated B2B campaigns for National clients like Peoplesoft, MetLife, IBM, Microsoft, Hewlett Packard and others. Acting as strategist and creative director, Richard has generated outstanding ROI conversion performance for noteworthy consumer clients in recent years too. Just ask him. You'll find Airways effectively supporting larger agencies as often as internal marketing departments. A specialist in email marketing for 8 years, Richard has led the challenge of adoption for smarter, more sophisticated 1:1 marketing that reward the intelligence of your customers. In fact, these time-based campaigns grab attention with the right message at the right time. It's no surprise this approach has proven to generate unbeatable results in the most competitive market conditions. A former Army Artillery Captain, Richard is actively involved in numerous Colorado charities and foundations when he is not sailing aboard his boat Nowhere Fast.


 

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