June 17

Orange County, CA

Email: The XFactor of Effective CRM

Joel Book, ExactTarget’s Director of eMarketing Education, shares how smart organizations are using email and CRM (Customer Relationship Management) technology to accelerate sales, keep customers engaged, and build brand loyalty.

B2B Email Success Stories

Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.

The Subscriber Rules! How Permission Increases Email Performance

Join Jeffrey K. Rohrs, ExactTarget’s Vice President of Marketing, as he explores the power of permission and how sometimes, if you love your subscribers & want to increase your ROI, you must set them free.

B2C Email Success Stories

Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.

Presenters:
Cori Mozilo, Marketing Manager, West Region, Cold Stone Creamery 

Agency: Craig Cooke, CEO and Co-Founder, Rhythm Interactive 
Client: Tony Harkey, Vice President of Marketing, Online Trading Academy