| B2B Track |
B2C Track |
B2B Email Success Stories
Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.
Presenter:
Lynn Moss
Client Manager for Definition 6
Hilda Alarcon,
Program Assistant, Advocates for Children
|
B2C Email Success Stories
Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.
Presenter:
Melissa Bucciarelli-Gilbert,
Interactive Marketing Manager,
Hershey Entertainment & Resorts
Robert Wittmann, Brand Manager of Interactive and
Relationship Marketing, Dunkin' Donuts
Nick Godfrey, Customer Portfolios
|
4:30 PM - 5:30 PM
Networking
Speakers
Melissa Bucciarelli-Gilbert,
Interactive Marketing Manager, Hershey Entertainment & Resorts
Melissa Bucciarelli-Gilbert is the Director of Interactive for Hershey Entertainment & Resorts where she leads the team responsible for email marketing to 14 permission-based lists. The team is also tasked with the website strategy, design, and content management for 25 corporate websites. Melissa has been with Hershey Entertainment & Resorts for 7 years. Prior to joining the Interactive Marketing Department in 2005, she worked in sales and operations for both Resort properties. Melissa holds a BA in Communications and has solid knowledge of both email and web best practices.
Robert Wittmann
Brand Manager of Interactive and Relationship Marketing, Dunkin' Donuts
As Brand Manager of Interactive and Relationship Marketing, Rob Wittmann oversees the execution of Dunkin' Donuts marketing programs across digital platforms. This includes DunkinDonuts.com, Dunkin' Perks, social media sites, the Dunkin' Donuts Card and branded microsites. Rob joined Dunkin' Donuts in 2005. Prior to joining Dunkin' Donuts, Rob was Business Development Manager at Pinnacor Inc., an online content aggregation and integration company. Rob has a B.A. from Colgate University and an M.B.A. from the F.W. Olin Graduate School of Business at Babson College.
Nick Godfrey, Customer Portfolios
Nick Godfrey is a partner at Customer Portfolios; his focus is strategy for developing and executing targeted and measurable marketing programs. Customer Portfolios is made up of Left and Right brain marketers like Nick. Coming from the client side, Nick brings to CP an extensive marketing background of building programs. Nick’s past work has covered the spectrum from consumer goods like Frito-Lay to software with LingoMotors, a natural language search company to fun products like the Harpoon Brewery and Smartfood Popcorn!
Brent Hieggelke
VP of Strategic Marketing, Omniture
Brent is an award-winning marketer, and frequent speaker, with 20 years experience
across media, financial services, high tech, with 13 years experience in digital
marketing. Brent came to Omniture as part of the Touch Clarity acquisition where
he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity,
Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental
in growing and evangelizing the web analytics category. Prior to WebTrends, Brent
was VP Marketing at ABC Technologies, which was acquired by SAS Institute. Brent
was founder and associate publisher of Chicago-based New City Communications and
spent two years in Mergers and Acquisitions of Morgan Stanley. In 2003, Brent was
chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.
Lynn Moss
Client Manager, Definition 6
In her role as Client
Manager with Definition 6, Lynn is charged with understanding a client's business
needs, developing sound strategic recommendations, and is ultimately responsible
for interactive marketing solutions delivered to meet those business goals. Lynn
has more than ten years of marketing experience on both the agency and client sides
developing successful initiatives generating leads, building relationships with
customers, and increasing sales. Areas of expertise include: interactive marketing
strategy, email marketing, online advertising, social media, search engine marketing,
engaging web experiences, and eCommerce solutions. She has always emphasized segmentation
and targeting so that relevant messaging can be used to deliver optimal results.
Definition 6 sends over 100 million emails per year on behalf of its clients by
leveraging Exact Target
Hilda Alarcon,
Program Assistant, Advocates for Children
Hilda Alarcon began working for Advocates for Children of New York in April 2006 as the Program Assistant for a project within the organization, the New York State Technical and Education Assistance Center for Homeless Students (NYS-TEACHS). Hilda has served NYS-TEACHS in a number of capacities, utilizing her customer service and organizational skills. Her primary responsibilities include: coordinating and planning training sessions and events, data entry, administrative support, and speaking with school district personnel, social service providers, and families about the educational rights of students who are homeless. In previous years, Hilda held administrative assistant positions with various non-profit organizations in New York. She is fluent in Spanish.