April 24

New York City, NY

Email: The XFactor of Effective CRM

Joel Book, ExactTarget’s Director of eMarketing Education, shares how smart organizations are using email and CRM (Customer Relationship Management) technology to accelerate sales, keep customers engaged, and build brand loyalty.

B2B Email Success Stories

Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.

Presenter:
Lynn Moss
Client Manager for Definition 6 

Hilda Alarcon,
Program Assistant, Advocates for Children

The Subscriber Rules! How Permission Increases Email Performance

Join Jeffrey K. Rohrs, ExactTarget’s Vice President of Marketing, as he explores the power of permission and how sometimes, if you love your subscribers & want to increase your ROI, you must set them free.

B2C Email Success Stories

Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.

Presenter:
Melissa Bucciarelli-Gilbert,
Interactive Marketing Manager,
Hershey Entertainment & Resorts

Robert Wittmann, Brand Manager of Interactive and
Relationship Marketing, Dunkin' Donuts

Nick Godfrey, Customer Portfolios