4:00 PM - 5:00 PM

 Networking

 
Speakers

Brent Hieggelke
VP of Strategic Marketing, Omniture

Brent is an award-winning marketer, and frequent speaker, with 20 years experience across media, financial services, high tech, with 13 years experience in digital marketing. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the web analytics category. Prior to WebTrends, Brent was VP Marketing at ABC Technologies, which was acquired by SAS Institute. Brent was founder and associate publisher of Chicago-based New City Communications and spent two years in Mergers and Acquisitions of Morgan Stanley. In 2003, Brent was chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.

Scott Litman
Managing Director, SDWA Ventures

Scott Litman is an entrepreneur and visionary leader who has spent nearly 20 years growing fledgling businesses into industry powerhouses. Litman began early, founding Minneapolis-based Imaginet, Inc. just a year out of college. Since those early days, Litman has had an enduring career of entrepreneurial success.

Litman previously was the CEO and Co-Founder of Imaginet, LLC., a regional leader in web development services. With partners Dan Mallin and Skip Gage, Litman sold the business to WPP Group plc, where he became the North America President of connect@jwt (now known as RMG Connect) , one of the worlds largest providers of digital marketing and communication services.

Presently, Litman is the Managing Director of SDWA Ventures, where he and partner Dan Mallin utilize their experience as investors, entrepreneurs and experts in digital marketing to work with a series of rapid growth companies, providing consultation and advisory services. Litman serves on the Board of Directors as well as several advisory boards for nearly a dozen organizations. He is also the co-founder of the Minnesota Cup and GetGo where he contributes his time and experience to make a better place to build entrepreneurial ventures.

Scott has twice been recognized as a finalist for the Ernst & Young Entrepreneur of the Year. He has been recognized by the Business Journal as one of 40 Under 40.

Kevin Dunn
Director of Digital Operations, MSP Communications

Kevin Dunn is Director of Digital Operations for MSP Communications, publishers of Mpls.St.Paul Magazine , Twin Cities Business Monthly, and custom content for Fortune 100 corporations, national associations, and small to medium size business clients. Dunn oversaw three major web site launches in 2007:  the re-launch of Mpls.St. Paul Magazine’s web site  mspmag.com; the launch of Twin Cities Business’s  first web site  tcbmag.com; and the re-launch of ibmsystemsmag.com.  A nineteen year veteran of MSP Communications, Kevin’s previous positions include  Director of Marketing, Director of Sales and Marketing, Director of Special Projects and Mpls.St.Paul Magazine Senior Sales Associate. Prior to his tenure at MSP Communications he was the General Manager of Brooklyn Paper Publications in Brooklyn, N.Y.

Joell Morin
Marketing Manager, Process & Planning, Caribou Coffee Company 

Joell has worked as a Marketing Manager for Caribou Coffee since June of 2007. Her primary responsibility is to manage the implementation of customer centric initiatives such as Caribou Card promotions and retail store and online promotional emails. Joell works with the Caribou Coffee website Content Manager in order to maintain the Caribou messaging on the company website and the products available via the Shop Online store. Prior to joining Caribou Coffee, Joell worked for Carlson Hotels Worldwide for 13 years in various marketing and customer relationship management roles.

Andrew Eklund
Founder and CEO, Ciceron

Andrew Eklund is Founder & CEO of Ciceron, a digital marketing agency in Minneapolis. Since 1995, Ciceron has helped clients ranging from the Home Depot to the State of Nevada reinvent themselves in a new, customer-driven digital marketplace. Andrew is known to ask his clients the tough questions — Who are you? Why does your company exist? Why are you relevant? Do you customers love you? The answers to those tough questions require fresh thinking and completely new ways of developing and executing marketing strategy. To Andrew, marketing has become much more complicated, scientific, and frankly, hard. If it’s not for a client organization, some dramatic change is probably required.

Andrew is a frequent presenter at industry conferences, including a four year run at the E-Tourism Summit. He particularly enjoys speaking to college and university classes where students who are engrossed in digital technologies and lifestyles provide a never-ending view into the future of consumer behaviors. He has been an adjunct professor on eBusiness Strategy at the University of Minnesota as well as lectured at MCAD, University of Wisconsin, and St. Thomas.

Ciceron’s strategic and design work is rooted in sound metrics and analytics. Each client is also supported through the firm’s digital marketing services, including email marketing, social media measurement and outreach, web video, SEO/SEM, and mobile marketing.