Full Miami, FL Agenda
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| Main Track |
8:00 AM - 9:00 AM
Registration
9:00 AM - 10:00 AM
The New eMarketing Fundamentals
Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.
Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget
10:00 AM - 11:00 PM
Omniture's Analytics Powered One-to-One Marketing
Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.
Speaker:
Brent Hieggelke, Vice President of Strategic Marketing, Omniture
11:00 AM - 11:30 PM
Break
11:30 AM - 12:30 PM
The Marketer’s Swiss Army Knife
As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.
Speaker:
Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine
12:30 PM - 2:00 PM
Networking Lunch
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| B2B Track |
B2C Track |
B2B Email Success Stories
Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.
Presenter:
Jami Goertzen,
Communications Channel Manager, Florida Power & Light
Elizabeth Smith, Project Manager,
Online Initiatives, Spherion
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B2C Email Success Stories
Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.
Presenter:
Lee Ann Day
Publications/Web Coordinator, Tampa Bay Performing Arts Center |
4:00 PM - 5:00 PM
Networking
Speakers
Lee Ann Day
Publications/Web Coordinator, Tampa Bay Performing Arts Center
Lee Ann Day is the Publications and Web Coordinator for the Tampa Bay Performing Arts Center. She is responsible for the website design and content as well as the e-mail marketing strategy and content and acts as a liaison between the Marketing and I.S. departments. She has been managing Tampa Bay Performing Arts Center’s e-mail marketing program since 2003.
The Tampa Bay Performing Arts Center, a not-for-profit corporation, is the largest performing arts complex south of the Kennedy Center, and its 335,000 square-foot facility provides an environment for a wide variety of world-class events. It boasts one of the nation's leading Broadway series and is nationally respected for producing grand opera, as well as presenting a wide variety of concerts, performances and events.
Brent Hieggelke
VP of Strategic Marketing, Omniture
Brent is an award-winning marketer, and frequent speaker, with 20 years experience across media, financial services, high tech, with 13 years experience in digital marketing. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the web analytics category. Prior to WebTrends, Brent was VP Marketing at ABC Technologies, which was acquired by SAS Institute. Brent was founder and associate publisher of Chicago-based New City Communications and spent two years in Mergers and Acquisitions of Morgan Stanley. In 2003, Brent was chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.