Full Denver, CO Agenda
|
| Main Track |
8:00 AM - 9:00 AM
Registration
9:00 AM - 10:00 AM
The New eMarketing Fundamentals
Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.
Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget
10:00 AM - 11:00 PM
Omniture's Analytics Powered One-to-One Marketing
Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.
Speaker:
Mike Petroff, Sr. Account Executive, Omniture
11:00 AM - 11:30 PM
Break
11:30 AM - 12:30 PM
The Marketer’s Swiss Army Knife
As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.
Speaker:
Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine
12:30 PM - 2:00 PM
Networking Lunch
|
| B2B Track |
B2C Track |
B2B Email Success Stories
Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.
Presenters:
Richard Allen, President, Airways Communications
Client: Red Book Solutions
Conrad Hall, Principal, Conrad Hall & Associates
Client: Worksoft
|
B2C Email Success Stories
Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.
Presenters:
Cori Mozilo, Marketing Manager, West Region, Cold Stone Creamery
Scott Jensen, Extra Space Storage
|
4:00 PM - 5:00 PM
Networking
Speakers
Mike Petroff
Sr. Account Executive, Omniture
Mike is responsible for Omniture’s Enterprise business in the Rocky Mountain Region where he works with notable companies like eBags, Western Union, Carlson Companies, Corporate Express, Franklin Covey, Backcountry, Novell, Harrah’s, MGM Mirage, Boyd Gaming, Anheuser Busch, Zions Bank, Vail Resorts, Dex, Qwest, Micron, Bodybuilding, Local Matters, Investools, 1-800 Contacts, to optimize their online business. Mike has 20 years of experience working in the Call Center, IT and Internet industries. Each year he hosts the Rocky Mountain ROI Conference at Omniture headquarters in Orem, Utah.
Richard Allen
President, Airways Communications
Richard Allen has been creating and delivering smart conversion campaigns for 20 years as founder of his digital agency Airways Communication. Launched in 1989, Airways has delivered countless integrated B2B campaigns for National clients like Peoplesoft, MetLife, IBM, Microsoft, Hewlett Packard and others. Acting as strategist and creative director, Richard has generated outstanding ROI conversion performance for noteworthy consumer clients in recent years too. Just ask him. You'll find Airways effectively supporting larger agencies as often as internal marketing departments. A specialist in email marketing for 8 years, Richard has led the challenge of adoption for smarter, more sophisticated 1:1 marketing that reward the intelligence of your customers. In fact, these time-based campaigns grab attention with the right message at the right time. It's no surprise this approach has proven to generate unbeatable results in the most competitive market conditions. A former Army Artillery Captain, Richard is actively involved in numerous Colorado charities and foundations when he is not sailing aboard his boat Nowhere Fast.
Conrad Hall
Principal, Conrad Hall & Associates
“What if…” is Conrad’s favorite question – certainly when it comes to email marketing. Conrad Hall & Associates provide email marketing automation and integration powered by their eMarketing Toolbox platform. He constantly looks for ways to streamline and automate the work-flow and user experience to minimize the time and effort required to deploy complex integrated solutions while maximizing the results. Conrad understands that clients don’t want technology, they want results. He takes a creative and artistic approach on all projects putting himself in the clients’ position and taking a fresh look at the objectives and how they are best accomplished. The technology comes second. The fundamental question is, “Where do we want to go and how can technology take us there - and streamline the journey?”
Cori Mozilo
Marketing Manager, West Region, Cold Stone Creamery
Cori Mozilo is the Interactive Marketing Manager for Cold Stone Creamery, a part of Kahala Corp. Responsible for online marketing strategy and partnerships, Mozilo also oversees the execution of the Cold Stone Creamery email marketing program. Since its launch in 2006, the Cold Stone Creamery email program has grown to 1.6 million subscribers with continued growth daily. Prior to joining Cold Stone Creamery, Mozilo worked in technology marketing for Mixed Signals, Inc. and GoldPocket Interactive (now TANDBERG Television, an Ericsson company). Mozilo has a Bachelor of Science degree in Marketing from the W.P. Carey School of Business at Arizona State University.