Full Dallas, TX Agenda
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| Main Track |
8:00 AM - 9:00 AM
Registration
9:00 AM - 10:00 AM
The New eMarketing Fundamentals
Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.
Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget
10:00 AM - 11:00 PM
Omniture's Analytics Powered One-to-One Marketing
Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.
Speaker:
Darren Johnson, Vice President: Test & Target Sales, Omniture
11:00 AM - 11:30 PM
Break
11:30 AM - 12:30 PM
The Marketer’s Swiss Army Knife
As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanne Jennings, Principal of JeanneJennings.com, Inc. an email marketing consultancy and author of The Email Marketing Kit, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.
Speaker:
Jeanne Jennings, Principal of JeanneJennings.com, Inc. an email marketing consultancy and author of The Email Marketing Kit
12:30 PM - 2:00 PM
Networking Lunch
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| B2B Track |
B2C Track |
B2B Email Success Stories
Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.
Presenters:
Nicole Buraglio, Interactive Marketing Manager,
Hanley Wood Exhibitions
Michele Houde McMahon
Director, OnDemand Operations, Ariba Inc.
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B2C Email Success Stories
Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.
Presenters:
Brad Nash, Senior Marketing Manager, hotels.com
John South, Managing Principal, Razor Business Strategy Consultants |
4:00 PM - 5:00 PM
Networking
Speakers
Nicole Buraglio
Associate Director of Marketing, Hanley Wood Exhibitions
Nicole Buraglio is the Associate Director of Marketing for Hanley Wood Exhibitions. In addition to overseeing the division’s marketing scope, she has full P&L responsibility for CONNECT, Hanley Wood’s new online networking tool, and manages the web and design teams. Nicole has been in the trade show industry for more than 10 years, 8 of which have been with Hanley Wood.
Michele Houde McMahon
Director, OnDemand Operations, Ariba Inc.
Michele McMahon currently serves as Director at Ariba, Inc. Michele recently joined Ariba via the successful acquisition of Procuri, Inc. At Ariba, she is responsible for driving the strategy and technologies around lead generation, data strategy, and process improvement. Michele served as Vice President of OnDemand Operations for Procuri and was instrumental in building the OnDemand Operations team. At Procuri, McMahon was responsible for strategically leading the inside sales team, sales operations team, salesforce automation, database initiatives and systems implementations for sales and marketing.
Ms. McMahon possesses an extensive background in sales operations, lead generation, sales processes, and direct response marketing in the business-to-business technology sector. Prior to Procuri, she worked for Cox Enterprises, where she helped launch a new local search engine for service providers. Ms. McMahon has also held multiple sales and marketing positions at Manhattan Associates, impacting the company’s expansion from a private, start-up to a publicly traded, global corporation.
Ms. McMahon holds a bachelor’s degree in corporate communications and a minor in art from Ithaca College. She is an active networker in Atlanta’s business community.
Brad Nash
Senior Marketing Manager, hotels.com
Brad Nash is a Senior Marketing Manager at hotels.com in charge of all hotels.com email programs. Brad and his team are responsible for the creation, execution, testing, and tracking of direct consumer messaging for hotels.com and its related brands. This includes bulk marketing emails, transaction emails, and event triggered emails. Brad has been a marketing manager for over 10 years and has extensive experience with direct consumer marketing in both online and offline marketing. Prior to hotels.com Brad worked for the interactive arm of Belo (Dallas Morning News and WFFA) and SMU’s Cox School of Business.
John South
Managing Principal, Razor Business Strategy Consultants
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John South is Managing Principal of Razor Business Strategy Consultants. John has over 20 years of marketing and technology experience. He has also pioneered key Internet start-ups, including FS3 Interactive, Rare Medium and Andara Digital. John has experience with multiple retail brands and is a thought leader for retail Web strategy, online consumer experience and Internet Marketing.