Full Cincinnati, OH Agenda
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| Main Track |
8:00 AM - 9:00 AM
Registration
9:00 AM - 10:00 AM
The New eMarketing Fundamentals
Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.
Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget
10:00 AM - 11:00 PM
Omniture's Analytics Powered One-to-One Marketing
Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.
Speaker:
Brent Hieggelke, Vice President of Strategic Marketing, Omniture
11:00 AM - 11:30 PM
Break
11:30 AM - 12:30 PM
The Marketer’s Swiss Army Knife
As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.
Speaker:
Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine
12:30 PM - 2:00 PM
Networking Lunch
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| B2B Track |
B2C Track |
B2B Email Success Stories
Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.
Presenters:
Troy Burk,
President and Founder, Right On Interactive
Jeff Robinson,
Electronic Communications Manager
Indianapolis Convention & Visitors Association
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B2C Email Success Stories
Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.
Presenter:
Jennifer Schappacher,
Manager of Internet Marketing
Roto-Rooter Services Company
Nick Godfrey, Partner, Customer Portfolios
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4:00 PM - 5:00 PM
Networking
Speakers
Troy Burk,
President and Founder, Right On Interactive
Troy is a marketing technology veteran having spent the past 13 years helping clients more effectively utilize customer data and technology to solve business challenges. Troy has worked in the CRM, email marketing, and e-procurement industries and is regarded as a strategic database marketer and an e-mail marketing subject matter expert. Troy has helped hundreds of clients with their email marketing and CRM initiatives by effectively leveraging software solutions to drive measurable business results. He is a frequent speaker on the topics of marketing automation, database marketing, and customer lifecycle management.
Jeff Robinson,
Electronic Communications Manager, Indianapolis Convention & Visitors Association
Jeff Robinson began working with the Indianapolis Convention & Visitors Association while running his own freelance design firm. Together, they created an email strategy for the city focused on leisure travelers. After two years as an outside consultant he went to work for the ICVA full time and has continued to guide their email marketing efforts as they’ve expanded beyond the leisure market to target both meeting planners and ICVA members. Jeff is also in charge of web design for the ICVA, assists with video production and contributes design to print publications.
Jennifer Schappacher,
Manager of Internet Marketing, Roto-Rooter Services Company
Jennie has worked for Roto-Rooter Services Company since 1995. During her thirteen years, she has held many roles in Acquisitions, Call Centers and Yellow Page departments. In Jennie’s current position as manager of internet marketing, she is responsible for all email programs, rotorooter.com, search engine marketing and optimization and online yellow page programs. Jennie is a member of the American Marketing Association (AMA).
Nick Godfrey,
Partner, Customer Portfolios
Nick Godfrey is a partner at Customer Portfolios; his focus is strategy for developing and executing targeted and measurable marketing programs. Customer Portfolios is made up of Left and Right brain marketers like Nick. Coming from the client side, Nick brings to CP an extensive marketing background of building programs. Nick’s past work has covered the spectrum from consumer goods like Frito-Lay to software with LingoMotors, a natural language search company to fun products like the Harpoon Brewery and Smartfood Popcorn!