4:00 PM - 5:00 PM

 Networking

 
Speakers

Shawn Jones
Omniture 

Shawn Jones has been with Omniture for the past four years.  At Omniture, Shawn has worked in the Product Marketing and Sales Engineering departments.  Prior to Omniture, Shawn worked as a freelance Business Intelligence and Data Warehousing professional, was the Marketing Director for a technology training company, and has experience as a direct marketer in the cataloging and direct mail space. 

Craig Cooke
CEO and Co-Founder, Rhythm Interactive

Mr. Cooke became involved with interactive media over sixteen years ago while studying for a degree in Operations Management and a minor in Marketing. After graduating in the top fifteen percent of his class from Cal Poly Pomona, Mr. Cooke began a passionate quest to immerse himself within the world of multimedia and the newly formed World Wide Web. Within a short time he co-founded Rhythm Interactive, a full-service interactive agency. Mr. Cooke has taught multimedia and design classes at Cerritos College and Chaffey College and has been a speaker on interactive media at various conferences. His experience with Rhythm Interactive started with producing creative interactive solutions on his own, to leading project teams and hiring key personnel to produce a high level of quality work he expects out of every project. Many of the projects he is involved with today utilize a variety of interactive tools including email, custom web applications, CD-ROMs, online video and more. His primary duties include formulating and executing corporate strategy, managing staff and projects, research and development, business development, vendor selection and developing strategic partner alliances.

Troy Burk,
President and Founder, Right On Interactive

Troy is a marketing technology veteran having spent the past 13 years helping clients more effectively utilize customer data and technology to solve business challenges. Troy has worked in the CRM, email marketing, and e-procurement industries and is regarded as a strategic database marketer and an e-mail marketing subject matter expert. Troy has helped hundreds of clients with their email marketing and CRM initiatives by effectively leveraging software solutions to drive measurable business results. He is a frequent speaker on the topics of marketing automation, database marketing, and customer lifecycle management.

Ira Dolin,
Group Director of Digital Services, Aspen Marketing Services

Ira Dolin brings an extensive professional background and is well-versed in both traditional and newer interactive disciplines that effectively communicate on a one-to-one level. Ira has been associated with strategies and tactics to acquire/deliver more than 10MM combined email addresses for clients – he knows how to acquire information. Moreover, he is regarded as a leader in understanding how to cultivate consumer relationships once an email address is acquired. His industry award-winning abilities to provide strategic marketing vision and technical leadership help create the necessary connections that drive business performance and cultivate long-term relationships with consumers. Ira’s client experience includes: McDonalds, United Airlines, Microsoft, PetSmart, Kraft, P&G, AT&T, Rewards Network, Allstate, US Postal Service, Hyatt Hotels, Dyson, Miller Brewing and Chicago Board Options Exchange. Ira currently serves as Group Director of Digital Services for Aspen Marketing Services.

Joanna Freeman
Email Marketing Manager, CareerBuilder.com 

Joanna Freeman is the Email Marketing Manager for CareerBuilder.com, the nation’s largest online job site with more than 23 million unique visitors and over 1.6 million jobs. In this role, she is responsible for all email communication that is delivered to the millions of job seekers that are registered with CareerBuilder.com. Freeman maintains an extensive job seeker database and is charged with consistently building email communications that deliver high conversion rates. She is focused on understanding and improving the job seeker (or customer) lifecycle and is responsible for relationship management, email consistency, privacy, loyalty programs, testing and data analysis.