<< Full General Seminar Agenda
View Detailed Location Agendas:   

 Full Boston, MA Agenda

Main Track

8:00 AM - 9:00 AM

Registration


9:00 AM - 10:00 AM

The New eMarketing Fundamentals

Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.

Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget 


10:00 AM - 11:00 PM

Omniture's Analytics Powered One-to-One Marketing

Your online campaigns have a lot to tell you, but first you have to learn how to listen to the data. Join Omniture’s analytics experts as they share some of the big lessons of one-to-one marketing campaign optimization.

Speaker:
Brent Hieggelke, Vice President of Strategic Marketing, Omniture 


11:00 AM - 11:30 PM

Break


11:30 AM - 12:30 PM

The Marketer’s Swiss Army Knife

As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.

Speaker:
Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine 


12:30 PM - 2:00 PM

Networking Lunch

B2B Track B2C Track

B2B Email Success Stories

Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.

Presenters:
Dave Wieneke, Interactive Marketing Manager, Thompson CompuMark                                                  

Steve Gilbert
Manager of Marketing Database Operations, EMC

B2C Email Success Stories

Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.

Subscriber-Centric Email Trends
Bill McCloskey, Chairman and Founder of Email Data Source, shares his insights on how marketers are making the move from list-centric to subscriber-centric email programs.

Presenters:
Agency: Nick Godfrey, Partner, Customer Portfolios
Agency Client: Robert Wittmann, Brand Manager of Interactive and Relationship Marketing, Dunkin' Donuts


 4:00 PM - 5:00 PM

 Networking


 
Speakers


Brent Hieggelke
VP of Strategic Marketing, Omniture

Brent HieggelkeBrent is an award-winning marketer, and frequent speaker, with 20 years experience across media, financial services, high tech, with 13 years experience in digital marketing. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the web analytics category. Prior to WebTrends, Brent was VP Marketing at ABC Technologies, which was acquired by SAS Institute. Brent was founder and associate publisher of Chicago-based New City Communications and spent two years in Mergers and Acquisitions of Morgan Stanley. In 2003, Brent was chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.

Bill McCloskey
Chairman and Founder, Email Data Source

Bill McCloskeyMr. McCloskey, Chairman and Founder of Email Data Source, the leading source of competitive intelligence for email marketers. Mr. McCloskey is among the more influential thought leaders in the field of interactive marketing and was named one of online advertising's 50 most influential people by Media Magazine and one of the 100 people to know by B2B Magazine.
Since 2003, Mr. McCloskey has authored a weekly column called The Email Insider that is read by more than 50,000 marketers worldwide, is an active speaker on marketing,  and runs The Inbox Insiders a private discussion list of leading thought leaders in email marketing.

Robert Wittmann

Brand Manager of Interactive and Relationship Marketing, Dunkin' Donuts

Rob WittmannAs Brand Manager of Interactive and Relationship Marketing, Rob Wittmann oversees the execution of Dunkin' Donuts marketing programs across digital platforms. This includes DunkinDonuts.com, Dunkin' Perks, social media sites, the Dunkin' Donuts Card and branded microsites. Rob joined Dunkin' Donuts in 2005. Prior to joining Dunkin' Donuts, Rob was Business Development Manager at Pinnacor Inc., an online content aggregation and integration company. Rob has a B.A. from Colgate University and an M.B.A. from the F.W. Olin Graduate School of Business at Babson College.


Nick Godfrey
, Customer Portfolios

Nick GodfreyNick Godfrey is a partner at Customer Portfolios; his focus is strategy for developing and executing targeted and measurable marketing programs. Customer Portfolios is made up of Left and Right brain marketers like Nick. Coming from the client side, Nick brings to CP an extensive marketing background of building programs. Nick’s past work has covered the spectrum from consumer goods like Frito-Lay to software with LingoMotors, a natural language search company to fun products like the Harpoon Brewery and Smartfood Popcorn!


Dave Wieneke
Interactive Marketing Manager, Thompson CompuMark

Dave WienekeAt Thomson CompuMark, Dave Wieneke, combines content and data strategy for breakthrough results. He is responsible online branding, demand generation, email marketing, web analytics and the process of improving the organization’s global multi-lingual web site. Prior to Thomson CompuMark, he managed online strategy for the Christian Science Monitor, where he led the redesign of its web publishing operations. He’s has produced sites for Mass.Gov, Splenda, Lowes, and managed capital e-government initiatives for the states of Massachusetts and New Jersey. He lives in Boston, where he speaks and blogs on interactive communications at www.UsefulArts.us. Mr. Wieneke is an alumnus of the Rhode Island School of Design, Boston University, Shimer College, and is certified as a Project Management Professional (PMP).

About Thomson CompuMark
Thomson CompuMark is the global leader in trademark research and protection. Its solutions support the work legal professionals engaged in securing names for companies and products, and watching for potentially infringing new registrations. These services are also used by marketers and competitive intelligence professionals to monitor the registration of new marks by marketplace competitors

Steve Gilbert
Manager of marketing Database Operations, EMC

Steve GilbertSteve Gilbert has more that 15 years of direct marketing experience in both B-to-B and B-to-C. His current posting as Manager of Database Marketing at EMC's Hopkinton Corporate Headquarters has him fully engaged in the online marketing strategy for the world's leader in Information Management Solutions.  In 2007 EMC teamed up with Exact Target to create and execute the delivery of EMC's MY InSight  Newsletter. This dynamic content newsletter was both acknowledged by the DMA as a best in class marketing tool and also has a loyal subscriber base of more than 500,000 subscribers. The responses generated by this newsletter top out at more than 2 million annually. Steve's background includes working at Harte-Hanks Response Management where he implemented fulfillment and lead management systems for many large technology and financial services clients as well as several years with the worlds largest sail making company North Sails where he created an online and direct mail based product line tapping previously undiscovered market segment. When Steve isn't working, he enjoys offshore his wife and family of 3 along with racing sailboats offshore, including racing to Jamaica and Bermuda. Steve has a B.A. in Communication Studies from the University of Windsor in Canada.