July 24

Boston, MA

Email: The XFactor of Effective CRM

Joel Book, ExactTarget’s Director of eMarketing Education, shares how smart organizations are using email and CRM (Customer Relationship Management) technology to accelerate sales, keep customers engaged, and build brand loyalty.

B2B Email Success Stories

Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.

Presenters:
Dave Wieneke, Interactive Marketing Manager, Thompson CompuMark 

The Subscriber Rules! How Permission Increases Email Performance

Join Jeffrey K. Rohrs, ExactTarget’s Vice President of Marketing, as he explores the power of permission and how sometimes, if you love your subscribers & want to increase your ROI, you must set them free.

Subscriber-Centric Email Trends
Bill McCloskey, Chairman and Founder of Email Data Source, shares his insights on how marketers are making the move from list-centric to subscriber-centric email programs.

B2C Email Success Stories

Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.

Presenters:
Agency: Nick Godfrey, Customer Portfolios
Agency Client: Robert Wittmann, Brand Manager of Interactive and Relationship Marketing, Dunkin' Donuts