8:00 AM - 9:00 AM
Registration
9:00 AM - 10:00 AM
The New eMarketing Fundamentals
Digital marketing has gone mainstream, but that doesn’t mean everyone is doing it right. In this session, Joel Book, ExactTarget’s Director of eMarketing Education, and Jeffrey K. Rohrs, Vice President of Marketing, provide you with a common-sense framework to optimize your online marketing efforts.
Speakers:
Joel Book, Director of eMarketing Education, ExactTarget
Jeff Rohrs, Vice President Marketing, ExactTarget
10:00 AM - 11:00 PM
Is Your Web Site Talking to ME?
Today’s smartest web sites are moving from monologues to dialogues, all based on analytics and automation. Learn how easy it is to get started and measuring the significant uplift.
Presented by:
Brent Hieggelke, Vice President of Strategic Marketing, Omniture
11:00 AM - 11:30 PM
Break
11:30 AM - 12:30 PM
The Marketer’s Swiss Army Knife
As the veteran of the online marketer’s toolkit, email’s versatility has only increased with age. Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine, shares her list of ways that companies can better leverage email across commercial, transactional, and alert-based interactions in order to increase ROI.
Speaker:
Jeanniey Mullen, Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine
12:30 PM - 2:00 PM
Networking Lunch
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