Breakout Sessions: Optimization: Wednesday, October 14
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| 8:30am - 9:30am |
 (More) Subscribers Rule!
Looking for ways to grow your subscriber base? Join our expert panel as they explore how you can maximize your touchpoints, loyal advocates, and social media to build a bigger, more responsive list.
Panelists: Morgan Stewart, ExactTarget | Evan Adleman, Pontiflex | Jere Doyle, Prospectiv
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| 9:45am - 10:45am |
Email + SMS: The Mobile Opportunity
Now that we're a nation of cell phone addicts, what's a marketer to do? Well, if you can't beat them, join them! Learn how companies are leveraging SMS to grow their subscriber base, engaging consumers in places email doesn't reach, and simply making life GR8 4 ALL.
Panelists: Amanda Berkey, ExactTarget | Jeff Haddox, Pier 1 Imports | Dan Heimbrock, HyperDrive Interactive | Mark Newman, Indianapolis Symphony Orchestra | Dr. Paul Rosenfeld, Navy Personnel Research, Studies and Technology Department, Bureau of Naval Personnel
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| 11:00am - 12:00pm |
Email + Social: Relationships Amplified
As the social inbox takes shape, it has never been more apparent that the future of email and social media are intertwined. Join us as we explore ways that companies are successfully leveraging social media to achieve one-to-one marketing success.
Panelists: Bill McCloskey, Email Data Source | Jason Baer, Convince & Convert | Tim Schigel, ShareThis
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| 1:30pm - 2:30pm |
Email + Video: Take 2
Video that plays right in your email? YES! It's finally here! But when should you deploy it? And what are the cost/benefits? Learn everything you need to kno w & perhaps you too could become a YouTube superstar!
Panelists: Peter Horan, Goodmail | Chris Studebaker, ExactTarget
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