• Pre-Conference Training
  • Partner Summit
  • Conference
  • Expo Hall

Industry Solutions Showcases: Wednesday, October 14

2:45pm - 4:00pm

ISSMedia & Entertainment Solutions Showcase
How do you create a buzz in today's crowded media environment? When should you jump on board with the latest trend? Our panel of media and entertainment specialists will address these questions and more as they discuss the challenges of the ever-changing media and entertainment industries.

Panelists: Rebecca Lieb, Econsultancy | David DeVore, FanCentric, LLC featuring client Jeremy-Joseph Rosen, Roadrunner Records | Linda Ford, USA TODAY | Eric Prugh, ExactTarget


ISSCPG & Brand Solutions Showcase
Companies everywhere are in search of a communications platform that allows them to deliver a unique brand experience. Join our panel of experts as they explore real solutions to the challenges facing Consumer Package Goods organizations as well as strategies for incorporating email into an overall brand strategy.

Panelists: David Baker, Razorfish | Dan Heimbrock, Hyperdrive Interactive featuring client Dreamfields Pasta | Colin Joynt, Linksys | Annie Angelo, ExactTarget


ISSEnterprise & Franchise Solutions Showcase
Building new customer relationships is critical to growing your business. But this can be a daunting task at times. Get fresh insights from our panel of Enterprise & Franchise experts as they explain how they use one-to-one marketing to enhance business relationships.

Panelists: Bob Ford, Emazing Media | Ira Dolin, Aspen Marketing Services featuring client General Motors Co. | Sean Mattson, Hitachi Data Systems | Wade Holmes, ExactTarget


ISSBest Practices for Utilizing ExactTarget's SOAP APIsLearn the ins and outs of ExactTarget's SOAP APIs from authentication to full integration. Dale McCrory, Product Manager of Integrations, will discuss use cases, code, and best practices for utilizing our SOAP APIs.

Panelists: Dale McCrory and Brian Smith from ExactTarget


ISSBusiness Services Solutions Showcase
In today's economy, maintaining good relationships with customers is more important than ever. Join our experts as they reveal how professionals in the accounting, legal, real estate, and other industries can better leverage email and other one-to-one tactics to drive revenues.

Panelists: Michael Kelly, ClickMail | Brooke Francesi, Aptera Software | Michael Collins, Potrero Media

4:15pm - 5:30pm

ISSRetail & eCommerce Solutions Showcase
Consumers have high demands, and a one-size-fits-all strategy just doesn't cut it. Join our panel of experts as they provide innovative solutions for building strong customer relationships—and using the latest digital communications to boost your ROI.

Panelists: Sarah Cucchiara, Helzberg Diamonds | Shea Beck, SkyMall | Cara Olson, Digital Evolution Group | Chad White, Smith-Harmon, Retail Email Blog | Ryan Warren, ExactTarget


ISSB2B Solutions Showcase
Engaging clients in meaningful relationships isn't always easy in today's competitive marketplace. Join our panel of B2B experts as they explore what makes one-to-one marketing a successful key to acquiring and retaining B2B customers today.

Panelists: Eric Dudley, WebsiteBiz | John B. Johnston IV, Volvo Construction Equipment | Sallie Anthony, Genworth Financial | Marcus Shutta, ExactTarget


ISSTravel & Hospitality Solutions Showcase
Communication is essential for a smooth ride in the Travel & Hospitality industries. Learn from our panel of experts as they discuss how to more efficiently and effectively deliver itineraries, and information to Travel & Hospitality customers.

Panelists: Ami Packard, Expedia | Katrin Erna Gunnarsdottir, Icelandair | Marlo Tremaglio, TripAdvisor, Inc. | Eric Prugh, ExactTarget


ISSFinancial Services Solutions Showcase
Go beyond the numbers and learn what to do - and more importantly, what not to do - when it comes to policies, eStatements, and personal accounts. Hear from tenured financial experts as they share tips for how to overcome a variety of common one-to-one marketing challenges in the Financial Services sector.

Panelists: Matt Burton, GMAC | Brian Jaffe, Nationwide | Craig Spiezle, Online Trust Alliance | Eric Pontides, Bank of America | Michael Murdza, ExactTarget


ISSNon-Profit & Association Solutions Showcase
Convincing the person on the other side of a computer screen that your organization deserves their support is no easy feat. Join our panel of experts as they share how they jumped the hurdles of the Non-Profit world by rethinking how they communicate.

Panelists: Molly Schavers, IndyHub.org | Daniela Martino, World Society for Protection of Animals | Lara Conn, AAA | Maggie Kirkpatrick, Building Tomorrow | William Garrison, ExactTarget