Breakout Sessions: Developer: Wednesday, October 14
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| 8:30am - 9:30am |
 Advanced Dynamic Messaging and Smart CaptureLearn how to leverage AMPscript, functions, and relational data to create highly-relevant emails and landing pages. Explore client examples and best practices for using AMPscript and Data Extensions to produce personalized, dynamic emails.
Panelists: Eric Brousseau, Best Buy | Jim Murphy, ExactTarget
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| 9:45am - 10:45am |
Automating Event-Triggered Sends Using SOAP APICapture subscribers when they're most engaged - learn how to automate event-triggered emails using ExactTarget's transactional email engine and reoccuring programs, fully executed via our API.
Panelists: Gary Rittinger, Intuit | Dale McCrory, ExactTarget
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| 11:00am - 12:00pm |
ExactTarget's API Vision and Roadmap - Past, Present, and Future
Join Scott McCorkle, COO, and Michael Ciancio-Bunch, VP Technology/Chief Architect, as they share ExactTarget's vision for growth as fueled by developers, along with ExactTarget's roadmap for the API, an overview of today's API, and a sneak peek into next year's new features.
Panelists:
Scott McCorkle, ExactTarget | Michael Ciancio-Bunch, ExactTarget
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| 1:30pm - 2:30pm |
Mobile Messaging via the API
Director of Product Marketing R.J. Talyor & Product Manager of SMS and Voice Ratul Shah will be running an enablement session to bring developers up to speed on how these technologies work and best practices for implementations of multi-channel campaigns. Real life examples and use cases will be presented to showcase the variety of SMS and Voice options that ExactTarget offers.
Panelists: Ratul Shah and Amanda Berkley, ExactTarget | Dave Devore, FanMail Marketing
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