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| 8:30am - 9:30am |
 Creating the Actionable One-to-One StrategyIf a great strategy falls in the forest, does anybody hear? Join us as we explore how to create powerful one-to-one strategies that not only survive implementation but thrive in the real world.
Panelists: Chris Murray, ExactTarget | Dela Quist, Alchemy Worx
 Righting Your CopywritingWords matter! In this session, you'll learn copywriting tips & tricks to boost responses across email, text messages, and landing pages.
Panelists: Jeff Cram, ISiteDesign | Wayne Geyer, WayneGeyer.com
 (More) Subscribers Rule!Looking for ways to grow your subscriber base? Join our expert panel as they explore how you can maximize your touchpoints, loyal advocates, and social media to build a bigger, more responsive list.
Panelists: Morgan Stewart, ExactTarget | Evan Adleman, Pontiflex | Jere Doyle, Prospectiv
 Advanced Dynamic Messaging and Smart CaptureLearn how to leverage AMPscript, functions, and relational data to create highly-relevant emails and landing pages. Explore client examples and best practices for using AMPscript and Data Extensions to produce personalized, dynamic emails.
Panelists: Eric Brousseau, Best Buy | Jim Murphy, ExactTarget
 Selling Business Results, Not Email MarketingThe world's most sophisticated marketers are moving towards one-to-one marketing. In this session, learn valuable best practices on how to help your customers get started with one-to-one marketing. Plus, gain insight into how to move your customers from "batch and blast" emails to creating personalized, relevant messages using ExactTarget's one-to-one platform.
Panelists: D. Wayne Poole, ExactTarget | Ryan Warren, ExactTarget
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| 9:45am - 10:45am |
A/B, MVT, You & MeWe've all heard it before. Test, test, test! But what testing methodology is right for your needs? Explore several testing scenarios and get ready to put your one-to-one program on the path of constant improvement.
Panelists: Adam Justis, Omniture | Hunter Boyle, MarketingExperiments | Nick Godfrey, Customer Portfolios presenting case study for Johnston & Murphy | Sysily Miller, Finish Line
Designed by SuccessOur panel of Photoshop fanatics, illustrious illustrators & dynamic designers share the latest & greatest on the visual elements that are turning heads - and increasing conversions - with every email.
Panelists: Bill McCloskey, Email Data Source | Lisa Harmon, Smith-Harmon | Mike Corak, Mighty Interactive | Tim Siukola, ExactTarget
Email + SMS: The Mobile OpportunityNow that we're a nation of cell phone addicts, what's a marketer to do? Well, if you can't beat them, join them! Learn how companies are leveraging SMS to grow their subscriber base, engaging consumers in places email doesn't reach, and simply making life GR8 4 ALL.
Panelists: Amanda Berkey, ExactTarget | Jeff Haddox, Pier 1 Imports | Dan Heimbrock, HyperDrive Interactive | Mark Newman, Indianapolis Symphony Orchestra | Dr. Paul Rosenfeld, Navy Personnel Research, Studies and Technology Department, Bureau of Naval Personnel
Automating Event-Triggered Sends Using SOAP APICapture subscribers when they're most engaged - learn how to automate event-triggered emails using ExactTarget's transactional email engine and reoccuring programs, fully executed via our API.
Panelists: Gary Rittinger, Intuit | Dale McCrory, ExactTarget
ExactTarget In ActionYou might be a pro when it comes to email, but are you leveraging all the products offered by ExactTarget's one-to-one platform? Witness ExactTarget in Action and learn how Partners can leverage the ExactTarget's product offerings to help customers gain a holistic view when adding Email, SMS, Voice, and Landing Pages to their overall marketing mix.
Panelists: Ratul Shah, ExactTarget
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| 11:00am - 12:00pm |
Global One-to-One Marketing TodayIt's a big world out there, and you have to reach customers and prospects across borders - if not oceans. In this session, our panels of international email experts shares their insights on going global.
Panelists: Sue Haslam, Microsoft | Dela Quist, Alchemy Worx | Tamara Gielen, The Email Marketer's Club
Stand & DeliverJoin our panelists as they explore the deepest, darkest recesses of AOL, Gmail, Hotmail, Outlook & YahooMail. If your messages aren't getting through, this is the session for you!
Panelists: Michelle Eichner, Pivotal Veracity | Jamie Tomasello, CloudMark | Phil Schott, ExactTarget
Email + Social: Relationships Amplified As the social inbox takes shape, it has never been more apparent that the future of email and social media are intertwined. Join us as we explore ways that companies are successfully leveraging social media to achieve one-to-one marketing success.
Panelists: Bill McCloskey, Email Data Source | Jason Baer, Convince & Convert | Tim Schigel, ShareThis
ExactTarget's API Vision and Roadmap - Past, Present, and FutureJoin Scott McCorkle, COO, and Michael Ciancio-Bunch, VP Technology/Chief Architect, as they share ExactTarget's vision for growth as fueled by developers, along with ExactTarget's roadmap for the API, an overview of today's API, and a sneak peek into next year's new features.
Panelists: Scott McCorkle, ExactTarget | Michael Ciancio-Bunch, ExactTarget
Consulting Partners and ServicesThis session will provide insight into building an ExactTarget practice, establishing competency, and exploring complimentary service areas. You'll also hear the benefits and entitlements available to Resellers and Consulting Partners within the ExactTarget Partner Program.
Panelists: Sameer Kazi, ExactTarget | Tom Williams, ExactTarget
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| 1:30pm - 2:30pm |
The Royal LoyalsOne-to-one communications play a critical role in creating loyal customer relationships. Learn how leading one-to-one marketers are increasing their wallet share by taking their communications to the next level.
Panelists: Dr. Tom Lacki, Peppers & Rogers | Matt Fleckenstein, Microsoft | Robert Cell, MyBuys
Research Survey Says!Confused by all the marketing research out there? Never fear! This fearless panel will dive headfirst into the data and extract insights that will help you boost one-to-one marketing performance in the year to come!
Panelists: Morgan Stewart, ExactTarget | Stefan Tornquist, MarketingSherpa | Julie Katz, Forrester
Rebecca Lieb, eConsultancy
Email + Video: Take 2Video that plays right in your email? YES! It's finally here! But when should you deploy it? And what are the cost/benefits? Learn everything you need to kno w & perhaps you too could become a YouTube superstar!
Panelists: Peter Horan, Goodmail | Chris Studebaker, ExactTarget
Mobile Messaging via the API
Director of Product Marketing R.J. Talyor & Product Manager of SMS and Voice Ratul Shah will be running an enablement session to bring developers up to speed on how these technologies work and best practices for implementations of multi-channel campaigns. Real life examples and use cases will be presented to showcase the variety of SMS and Voice options that ExactTarget offers.
Panelists: Ratul Shah and Amanda Berkley, ExactTarget | Dave Devore, FanMail Marketing
ExactTarget Sales Team & You: 1+1=3Learn how the ExactTarget Sales Team can help you win new business and grow existing customer relationships. You’ll leave this panel discussion with a better understanding of the alignment of goals between Partners and Sales, and how collaborative sales engagements can help you drive even better results.
Panelists: Brian Winters, ExactTarget | Jim Kreller, ExactTarget
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| 2:45pm - 4:00pm - Industry Solutions Showcases |
 Media & Entertainment Solutions Showcase
How do you create a buzz in today's crowded media environment? When should you jump on board with the latest trend? Our panel of media and entertainment specialists will address these questions and more as they discuss the challenges of the ever-changing media and entertainment industries.
Panelists: Rebecca Lieb, Econsultancy | David DeVore, FanCentric, LLC featuring client Jeremy-Joseph Rosen, Roadrunner Records | Linda Ford, USA TODAY | Eric Prugh, ExactTarget
CPG & Brand Solutions Showcase
Companies everywhere are in search of a communications platform that allows them to deliver a unique brand experience. Join our panel of experts as they explore real solutions to the challenges facing Consumer Package Goods organizations as well as strategies for incorporating email into an overall brand strategy.
Panelists: David Baker, Razorfish | Dan Heimbrock, Hyperdrive Interactive featuring client Dreamfields Pasta | Colin Joynt, Linksys | Annie Angelo, ExactTarget
Enterprise & Franchise Solutions Showcase
Building new customer relationships is critical to growing your business. But this can be a daunting task at times. Get fresh insights from our panel of Enterprise & Franchise experts as they explain how they use one-to-one marketing to enhance business relationships.
Panelists: Bob Ford, Emazing Media | Ira Dolin, Aspen Marketing Services featuring client General Motors Co. | Sean Mattson, Hitachi Data Systems | Wade Holmes, ExactTarget
Best Practices for Utilizing ExactTarget's SOAP APIsLearn the ins and outs of ExactTarget's SOAP APIs from authentication to full integration. Dale McCrory, Product Manager of Integrations, will discuss use cases, code, and best practices for utilizing our SOAP APIs.
Panelists: Dale McCrory and Brian Smith from ExactTarget
Business Services Solutions Showcase
In today's economy, maintaining good relationships with customers is more important than ever. Join our experts as they reveal how professionals in the accounting, legal, real estate, and other industries can better leverage email and other one-to-one tactics to drive revenues.
Panelists: Michael Kelly, ClickMail | Brooke Francesi, Aptera Software | Michael Collins, Potrero Media
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| 4:15pm - 5:30pm - Industry Solutions Showcases |
Retail & eCommerce Solutions Showcase
Consumers have high demands, and a one-size-fits-all strategy just doesn't cut it. Join our panel of experts as they provide innovative solutions for building strong customer relationships—and using the latest digital communications to boost your ROI.
Panelists: Sarah Cucchiara, Helzberg Diamonds | Shea Beck, SkyMall | Cara Olson, Digital Evolution Group | Chad White, Smith-Harmon, Retail Email Blog | Ryan Warren, ExactTarget
B2B Solutions Showcase
Engaging clients in meaningful relationships isn't always easy in today's competitive marketplace. Join our panel of B2B experts as they explore what makes one-to-one marketing a successful key to acquiring and retaining B2B customers today.
Panelists: Eric Dudley, WebsiteBiz | John B. Johnston IV, Volvo Construction Equipment | Sallie Anthony, Genworth Financial | Marcus Shutta, ExactTarget
Travel & Hospitality Solutions Showcase
Communication is essential for a smooth ride in the Travel & Hospitality industries. Learn from our panel of experts as they discuss how to more efficiently and effectively deliver itineraries, and information to Travel & Hospitality customers.
Panelists: Ami Packard, Expedia | Katrin Erna Gunnarsdottir, Icelandair | Marlo Tremaglio, TripAdvisor, Inc. | Eric Prugh, ExactTarget
Financial Services Solutions Showcase
Go beyond the numbers and learn what to do - and more importantly, what not to do - when it comes to policies, eStatements, and personal accounts. Hear from tenured financial experts as they share tips for how to overcome a variety of common one-to-one marketing challenges in the Financial Services sector.
Panelists: Matt Burton, GMAC | Brian Jaffe, Nationwide | Craig Spiezle, Online Trust Alliance | Eric Pontides, Bank of America | Michael Murdza, ExactTarget
Non-Profit & Association Solutions Showcase
Convincing the person on the other side of a computer screen that your organization deserves their support is no easy feat. Join our panel of experts as they share how they jumped the hurdles of the Non-Profit world by rethinking how they communicate.
Panelists: Molly Schavers, IndyHub.org | Daniela Martino, World Society for Protection of Animals | Lara Conn, AAA | Maggie Kirkpatrick, Building Tomorrow | William Garrison, ExactTarget
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