To be nominated for this award, customer must demonstrate improvements in subscriber relevancy and how they tailored the design to match stated or observed subscriber preferences. Nominees will also be judged on the visual appeal of the design in addition to the demonstrated lift in response.

To be nominated for this award, the customer must have integrated and leveraged several data sources (CRM, analytics, POS, etc.) in a way that results in more individualized and relevant communications through ExactTarget.

To be nominated for this award, customer must demonstrate how ExactTarget functionality was used to deliver a compelling and relevant multi-channel campaign that honors subscriber preferences for messaging channel (email, SMS, voice, sites). Nominees must have used at least two messaging channels and will be judged on demonstrated customer retention or lift in response.

To be nominated for this award, customer must demonstrate unique, permission-based list capture strategies that honored subscriber preferences. Nominees should show how their preference center enabled subscribers to customize appropriate content and frequency preferences will receive special consideration. Nominees must also include % increase or raw number change in list size.

To be nominated for this award, the customer must share a unique or inspirational story of how their one-to-one marketing efforts are improving the lives of their customers.

From beginning to end this ExactTarget Reseller demonstrates excellence in email marketing strategy, design, integration, execution and client success all while honoring the tenets of Subscribers Rule.

From beginning to end this company, demonstrates the best overall implementation of ExactTarget Embedded within the context of their software application.   It must demonstrate excellence in design, integration, execution and overall success all while honoring the tenets of Subscribers Rule.

Industry leading example of the best overall email marketing program that honors the tenets of Subscribers Rule start to finish - from strategy, data management, creative, use of dynamic content and targeting, integration, and results.