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Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company’s Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com/, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's Force.com AppExchange marketplace available at http://www.salesforce.com/appexchange/.
Customer Effective helps our clients maximize customer relationships using solutions based exclusively on Microsoft technology. As a Microsoft Gold Certified Partner, Customer Effective delivers business process automation, collaboration solutions and has engaged in hundreds of Microsoft CRM implementation projects since the product’s release in 2002. Recipient of several CRM and Microsoft awards, Customer Effective was also named to the 2008 Inc. 500 list.
Professional Implementation
For solutions to deliver real business gains, technology alone isn’t enough. Complete solutions require professional implementation, and we understand what it takes to help organizations succeed in transforming technology into real productivity solutions. From mid-market companies to large corporations. In financial services, manufacturing, technology and professional services organizations. We know the ropes when it comes to delivering customer management solutions.
Our Tools
Customer Effective utilizes tools from Microsoft’s technology platform to streamline key business processes. Having implemented hundreds of successful Microsoft CRM projects, Customer Effective has also developed an extensive set of configurations, customizations and integrations that help users get more out of CRM. We leverage this toolkit with each new customer in order to help us accelerate implementations, drive user adoption and maximize our work for you.
Email Data Source (EDS) collects, analyzes, catalogues, and archives millions of email marketing messages, providing competitive intelligence and analytics the email marketing community needs to increase ROI on their outbound email programs. The company has provided email marketing data as well as actionable insights, and the intelligence behind them, since 2003. With more than 100 clients--small, medium, and billion dollar companies alike, more than 10,000,000 email marketing messages, covering more than 40,000 brands, in 234 market sectors, Email Data Source represents every facet of the email industry. Email Analyst™, EDS’s core product, monitors the world of email marketing for advertising agencies, brand marketers, direct marketers and their affiliates and vendors. The Email Analyst Product provides information-rich data that enables marketers to improve their campaigns and create successful email strategies by providing them simplified access to a plethora of information. With access to a searchable database, marketers are able to easily find creative and data within specified vertical or competitive subset, examples of their competitors’ campaigns and data to identify which offers were the most effective in driving traffic to the offer page. Email marketers can also accurately monitor affiliate offers for compliance, helping you to maintain great brand integrity.
With ten years in the mobile industry and thousands of mobile campaigns developed, Air2Web has the experience to help organizations design and deploy effective mobile programs. Air2Web is the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, WalMart, Starbucks, UPS and many more. For more information on Air2Web, visit www.air2web.com.
Rosetta recently acquired Brulant now positioning the company amongst the top ten interactive agencies. We are focused on translating personalized customer connections into business growth for our clients. Together we bring deep industry expertise to our client work within the Retail & Consumer Products, Healthcare, Financial Services, Media & Technology and B2B markets. Some of our client relationships in retail include Scholastic, Coach, Borders and Tractor Supply Company; within healthcare include Johnson & Johnson, Bristol-Myers Squibb, Allergan and Shire; within financial services include HSBC, Nationwide, Citizens Bank and National City Bank; and within Media & Technology include Microsoft and T-Mobile.
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Clickability™ is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device or site, managing their entire content repository of digital assets more effectively in “the cloud.” The Clickability platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Clickability’s hosted, multi-tenant delivery model in co-location centers maximizes energy efficiency, resulting in smaller carbon footprints for customers. Founded in 1999, privately held Clickability is headquartered in San Francisco, with offices in New York and London. The company garnered the Software and Information Industry Association’s 2008 CODiE Award for best content management solution.
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Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization; the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing. Compendium Blogware has been featured in the Wall Street Journal, BtoB Magazine and DM News. Co-founded by Chris Baggott, whose blog was voted “Best of the Web” by Forbes, and Ali Sales, Compendium Blogware’s platform helps organizations maximize their online search strategy through blogging.
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Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
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CrownPeak offers marketers the easiest way to create, edit, manage and publish the content on their Web site. How easy? The CrownPeak CMS is built for the non-technical user, with an intuitive graphical interface, to quickly create and update pages on their Web sites, microsites or landing pages. And there’s no risk, because CrownPeak is delivered as a Software-as-a-Service so there’s no software to install and no hardware to buy, cancel your subscription anytime with 30-days notice. You get all the functionality you expect for a fraction of the cost. The result is easier, faster and less expensive web content management.
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As the worldwide leader of interactive promotions, ePrize creates one-to-one relationships between advertisers and their individual customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs. Since 1999, ePrize has successfully launched more than 5,000 promotions for 74 of the top 100 brands including Coca-Cola, Dell, General Motors, The Gap, Miller, Yahoo!, P&G, Disney, and Wendy's. In 2008, ePrize was named to the Red Herring 100 as one of the top private technology companies in North America. More than 375 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London. For more information, visit www.eprize.com.
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ideaLaunch.com is the hub for a group of companies all focused on improving mind share, market share and profits for clients. LifeTips.com, our flagship site, offers an exclusive program with The SEO Edge™ to only one client in each niche topic. WordVision™ bridges the gap between writers and SEO manager: In seconds, SEO writers can see exactly what to write about and exactly how to writer it. WriterAccess™ offers quick access to exceptionally talented SEO-savvy writers, with the exact industry experience you need. And SplitTestLab™ offers creative services for landing page optimization designed to improve conversion rates—guaranteed!
Interwoven, a global leader in content management solutions, provides software and services that enable organizations to maximize online business performance. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Nearly 4,400 of the world's leading organizations have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, FedEx, Hilton Hotels, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, and Virgin Mobile. A community of over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. Learn more at www.interwoven.com.
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Loyalty Builders' new SaaS, Longbow, allows marketers to use powerful predictive analytics and perform a full range of direct marketing tasks including targeting, segmentation, campaign management, what-if analysis and multivariate testing. Longbow’s predictive targeting integrated with Exact Target’s Dynamic Content allows true 1 to 1 marketing-matching the right customer with the right offer at the right time.
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.
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Get results with an incentive that’s sure to fit every taste!
Restaurant.com sells $25 restaurant gift certificates for less than $10. Valid at over 8,500 restaurants nationwide, Restaurant.com Gift Certificates provide clients of all sizes, from large corporations to local businesses with a flexible and customizable incentive. Their low cost, high value and many redemption options make Restaurant.com Gift Certificates more valuable than traditional incentive & promotional products. Select clients already benefiting from Restaurant.com solutions include Citibank, Sears, Staples, Wine Styles, and many others.
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Right On Interactive is an interactive marketing software company dedicated to helping companies build better relationships with their constituents. Right On Interactive's "5Buckets" software, an on-demand subscription service, enables marketers the ability to automate the sophisticated and time consuming tasks associated with customer lifecycle marketing. In addition, Right On Interactive offers a range of professional services that complement its online services including CRM implementation and optimization, email marketing production services, customer data analysis, data integration, and automation alignment. Some of Right On Interactive's customers include Marsh Supermarkets, Conseco, Wild Birds Unlimited, Colliers Turley Martin Tucker, National Pork Board, and ExactTarget. For more information please visit www.rightoninteractive.com
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SensorPro is an online survey and market research solution with real-time reporting and analysis that is fully integrated with ExactTarget. Leading consumer brands like Coty, Northwest Airlines, Tesco, P&G and Pepsi use SensorPro to collect vital information on customer demographics, satisfaction levels, buying patterns, communication preferences, promote new brands, advertise free samples and manage newsletter/event registrations.
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Founded in 2002 to meet the growing demand for web analytics services, today Stratigent is the leader in web analytics consulting and marketing optimization. By leveraging our rich history and deep domain expertise in web analytics, we are uniquely positioned in the industry to help companies improve their web analytics initiatives and overall online and offline marketing performance. Our experience and expertise spans across all industries, and our proven methodologies help clients build a sustainable competitive advantage in web analytics and online marketing. Simply put: we are in the business of adding value to your business by converting data into dollars.
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Vontoo is a market-leading provider of automated voice messaging solutions. Our robust and flexible product offerings allow organizations of all sizes to leverage the power of voice in order to build brands, drive revenues, increase operational efficiencies and solve complex communication challenges. When it comes to communication, nothing can compare to the power, excitement and authenticity of the human voice. Vontoo was founded with a clear mandate – to bring the power of voice marketing and communication to organizations eager to leverage its seemingly endless capabilities. At Vontoo, we realize that seamless communication with your customers, partners and fans is critical to your success. Voice messaging offers an accessible, dynamic and cost-effective way to stay connected to your audience - whoever they might be.
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo’s integrated suite of applications, Aprimo Enterprise™, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies), and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo’s innovative service oriented architecture (SOA), which eliminates marketing as an island of automation within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology, and telecommunications industries. For more information call + 1.317.803.4300 or visit www.aprimo.com
Direct Message Lab is the leading provider of tools, strategy and distribution for companies to communicate their brand into the emerging channels of communication including social networks, widgets, start pages, desktop applications, online calendars and more. Our platform enables brands to strengthen the relationships they have with their existing customers by delivering a highly visual, personally customized experience to the user. We acquire new users for your brand through a combination of technology (like widget ads), social media and direct distribution of your widgets and desktops into the places where your customers live online. Our fully hosted platform includes easy-to-use content management that enables you to repurpose each piece of your content into all the places users want to engage your brand and top-to-bottom metrics so you can see your reach everywhere. Implementation requires little-to-no brand technical resources and we build each environment based on your brilliant creative direction. Our customers include many Fortune 500 companies and top Internet Retailers. Our site is an example of our work. Personalize your experience through the customization area in the top right corner. Contact us and we will send you personalized messages directly through the site. You can even download our site as a desktop application to your PC or Mac.
The Email Experience Council (eec) is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value. We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Marketing Roundtables. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices.
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Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation’s top ten mailbox providers and 150 government agencies. It is supported in North America and the United Kingdom by a wide network of email platforms and service providers.
MarketingSherpa is a research firm publishing Case Studies, benchmark guides and handbooks, how-to newsletters, special reports, and exclusive data and metrics for an international community of hundreds of thousands of marketing, advertising and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by a staff of in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing, including email. MarketingSherpa is regarded as the practical research network for marketers. Offering more than the research publications, MarketingSherpa hosts six annual summits attended by thousands of marketers worldwide, and offers its paid membership full access to its complete library of results-based marketing information. The name "Sherpa" refers to the legendary Sherpas of Nepal who guide climbers up Mount Everest. MarketingSherpa’s mission is to be the guide who can help marketers make the tough climb toward great results easier by researching and reporting on what works. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group, headquartered in Jacksonville, Florida.
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Print Resources is a print and promotional products provider with locations in Indianapolis and Jacksonville, Florida. The company specializes in digital printing and quick turnarounds. Clients can order on-line from printindy.com, or create custom e-stores tailored to their unique printing and promotional item needs. Several corporations utilize Print Resources e-stores, including: ExactTarget, Ace Mortgage, CB Richard Ellis and That’s Good HR. Print Resources has experienced rapid growth in its eight-year history. In 2005, the firm made the Indianapolis Business Journal list of the 25 Fastest Growing privately held Indiana companies. And earlier this year, it was named to Inc. magazine’s list of the 5,000 fastest growing private companies in the nation.
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SLI Systems provides site search, site navigation and user-generated SEO services for online retail and content-rich websites. These solutions are built with patented Learning Search technology – an intelligent search system that continually learns from customer behavior to increase sales and conversions. Learning Search is designed to enhance the user experience while delivering valuable insights on visitor activity, and provides ecommerce sites with advanced merchandising capabilities and intuitive navigation. SLI’s Site Champion service automatically optimizes pages to increase a retailer’s visibility in natural search engine listings and increase site traffic. Customers like FTD, Etronics.com, Tupperware, ULTA, and hundreds more benefit every day from SLI Systems’ search technology.
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www.radishtools.com specializes in providing the missing pieces from out of the box CRM solutions. Our focus is on the end user experience to make your CRM system the easiest way for your staff to get things done while improving both the quality and quantity of information that can be used to generate metrics in the areas of sales, marketing, and customer service. We offer both pre-built solutions, and custom integration services. Our current standardized offerings are 1. Emailtracker ™ bridging the gap for marketers needing to work from within the SalesLogix CRM system by extending Marketing Campaigns to work with Exact Target. 2. documentbuilder™ enables sales reps to generate quotes and proposals where they decide on the content at the time they build it. So whether it is just a quick quote, or a full proposal with contracts and a credit application the rep can get a jumpstart on creating a professional document in Microsoft Word.
Sway, Inc. is a leading development company based in Middleton, Wisconsin, that licenses social media marketing tools. Founded in 2004, Sway executes highly-targeted on-line marketing campaigns using its proprietary Web 2.0 marketing platform, Shoutlet®. Sway's marketing research services and campaign management services assist companies seeking to reach customers through the latest social media marketing techniques.
