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Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Clickability™ is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device or site, managing their entire content repository of digital assets more effectively in “the cloud.” The Clickability platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Clickability’s hosted, multi-tenant delivery model in co-location centers maximizes energy efficiency, resulting in smaller carbon footprints for customers. Founded in 1999, privately held Clickability is headquartered in San Francisco, with offices in New York and London. The company garnered the Software and Information Industry Association’s 2008 CODiE Award for best content management solution.
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Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization; the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing. Compendium Blogware has been featured in the Wall Street Journal, BtoB Magazine and DM News. Co-founded by Chris Baggott, whose blog was voted “Best of the Web” by Forbes, and Ali Sales, Compendium Blogware’s platform helps organizations maximize their online search strategy through blogging.
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Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
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CrownPeak offers marketers the easiest way to create, edit, manage and publish the content on their Web site. How easy? The CrownPeak CMS is built for the non-technical user, with an intuitive graphical interface, to quickly create and update pages on their Web sites, microsites or landing pages. And there’s no risk, because CrownPeak is delivered as a Software-as-a-Service so there’s no software to install and no hardware to buy, cancel your subscription anytime with 30-days notice. You get all the functionality you expect for a fraction of the cost. The result is easier, faster and less expensive web content management.
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As the worldwide leader of interactive promotions, ePrize creates one-to-one relationships between advertisers and their individual customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs. Since 1999, ePrize has successfully launched more than 5,000 promotions for 74 of the top 100 brands including Coca-Cola, Dell, General Motors, The Gap, Miller, Yahoo!, P&G, Disney, and Wendy's. In 2008, ePrize was named to the Red Herring 100 as one of the top private technology companies in North America. More than 375 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London. For more information, visit www.eprize.com.
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Loyalty Builders' new SaaS, Longbow, allows marketers to use powerful predictive analytics and perform a full range of direct marketing tasks including targeting, segmentation, campaign management, what-if analysis and multivariate testing. Longbow’s predictive targeting integrated with Exact Target’s Dynamic Content allows true 1 to 1 marketing-matching the right customer with the right offer at the right time.
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.
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Get results with an incentive that’s sure to fit every taste!
Restaurant.com sells $25 restaurant gift certificates for less than $10. Valid at over 8,500 restaurants nationwide, Restaurant.com Gift Certificates provide clients of all sizes, from large corporations to local businesses with a flexible and customizable incentive. Their low cost, high value and many redemption options make Restaurant.com Gift Certificates more valuable than traditional incentive & promotional products. Select clients already benefiting from Restaurant.com solutions include Citibank, Sears, Staples, David’s Bridal, Wine Styles, and many others.
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SensorPro is an online survey and market research solution with real-time reporting and analysis that is fully integrated with ExactTarget. Leading consumer brands like Coty, Northwest Airlines, Tesco, P&G and Pepsi use SensorPro to collect vital information on customer demographics, satisfaction levels, buying patterns, communication preferences, promote new brands, advertise free samples and manage newsletter/event registrations.
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Founded in 2002 to meet the growing demand for web analytics services, today Stratigent is the leader in web analytics consulting and marketing optimization. By leveraging our rich history and deep domain expertise in web analytics, we are uniquely positioned in the industry to help companies improve their web analytics initiatives and overall online and offline marketing performance. Our experience and expertise spans across all industries, and our proven methodologies help clients build a sustainable competitive advantage in web analytics and online marketing. Simply put: we are in the business of adding value to your business by converting data into dollars.
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The Email Experience Council (eec) is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value. We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Marketing Roundtables. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices.
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