Chairman & Founder of the Online Marketing Summit
Aaron Kahlow serves Chairman & Founder of the Online Marketing Summit as well as Managing Partner of BusinessOnLine, a leader in the Search & Usability space. Having delivered over 170 seminars nationwide and frequently quoted in such publications as Industry Week, BtoBOnline, and BusinessWeek, Aaron is a recognized authority on the subjects of Web Site Usability, Search Engine Optimization, Web Analytics and overall Web Strategy. Most recently, Kahlow was named as one of the “Top 40 entrepreneurs under the age of 40” by Metropolitan Magazine. He also serves on the International Board of Directors for the Business Marketers Association (BMA) as Chair of Interactive Community Education.
Aaron Kahlow is considered one of the leading Online Marketing educators in his efforts as the founder and chair of the Online Marketing Summit. His efforts to translate the Online Marketing technology jargon into simple and easy to understand marketing and business terms is what has made is speaking and education efforts in Search Engine Optimization, Web Analytics, Social Media, Website Usability, and integrating Online Marketing planning and Strategy into the overall marketing and business strategy so highly sought after. Additionally, Aaron is the CEO and Managing Partner for BuisnessOnline a leading website solutions agency.
Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine
Mullen, who is the founder and executive chairwoman of the Email Experience Council (eec), which is DMA’s email marketing arm, just moved to Zinio Systems and VIV Magazine, where she is global executive vice president and chief marketing officer. Prior to this move, Mullen was senior partner of global email marketing and digital dialogue services at OgilvyOne worldwide. There she established and lead the global email practice across all clients.
Prior to joining OgilvyOne, Mullen founded and ran her own interactive agency. Before that, she served as the chief marketing officer and executive vice president at Avalon Digital Marketing Systems, where she helped launch one of the first B-to-B email platforms that incorporated on-demand video into the email message. She is recognized in the industry as pioneering the first international email marketing practice inside a global agency while at Grey Direct. In addition to her active role in the eec, Mullen is a columnist for ClickZ, has published numerous white papers and best practice guides, and is a frequent speaker on the topics of email marketing and the infusion of face to face marketing online.
Director, Insight and Research, Center for Media Design at Ball State University
Mike Bloxham has worked in media research and consulting for nineteen years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. His clients have included Microsoft, Cablevision, BSkyB, Le Monde, Procter & Gamble, MTVEurope and the British Government.
Mike has extensive attitudinal and behavioural research experience, and has worked on key projects in iTV, interactive marketing and advertising, user segmentation, usability and media lifestyle profiling.
He has been a featured speaker at marketing, new media and research conferences internationally. He also writes regularly for Media magazine and MediaPost’s “TV Board” blog.
Mike became Director, Insight & Research at Ball State University’s Center for Media Design – a consumer and content-oriented Digital Media R&D facility – in 2003. He – and the I&R team – has become known for ground-breaking work in observational research into consumer media consumption and measurement, and is currently working in mobile media research, eye tracking and advanced usability testing
Vice President and Principal Analyst, Forrester Research
As a Vice President and Principal Analyst for Forrester Research’s CRM, Retail, Site Operations and Marketing Operations practice areas, Daniels is intimately involved with covering e-mail marketing and operations. David's research studies evaluate ESPs, detail operational tactics, identify changes in consumer e-mail behavior and provide short and long-term strategies to address deliverability. With over 15 years of experience in direct-to-consumer marketing, Daniels is recognized as a thought leader in his domain and is frequently quoted in The Wall Street Journal, The NY Times, Business Week, CRM Magazine and other major media outlets.
Prior to Forrester Research’s acquisition of JupiterResearch, David was VP and Research Director at Jupite. Daniels also served as president of his own marketing and Internet commerce consulting firm, 1 World Design. For clients, including JDR Computer Solutions and retailers Urban Outfitters and Anthropologie, Daniels was responsible for a range of activities from developing operational strategies and business plans to building web sites and online marketing campaigns. In his capacity as president of 1 World Design, Daniels also took on a variety of acting-executive roles including Chief Operating Officer for an online restaurant portal and VP of Operations for online furniture retailer.
Before starting his own company, Daniels held the position of Director of Service and Sales for a variety of companies including Apple Computer, MicroWarehouse and Genesis Direct, where he developed and operated a 400-seat contact center that represented 30 online and off-line brands including ProTeam.com, American Airline's Voyager Collection and the official catalogs of the NBA, MLB, NHL and NASCAR.
