Let’s Get Connected!

Join ExactTarget leaders Scott Dorsey and Scott McCorkle for a first-hand look inside our business and the tools we’re developing to help you deliver relationships and results – including the unveiling of a brand new client resource portal.  Then dive into the SUBSCRIBERS RULE! movement that’s sweeping the nation.

SUBSCRIBERS RULE! is more than our battle cry for a new approach to one-to-one marketing — it’s the powerful engine driving ExactTarget’s product roadmap. Learn how we’re advancing technology to help you deliver subscriber-centric communications across mediums including email, SMS, Voice, Landing Pages, and a few others that may surprise you. Then hear from real people who use these tools to solve real business challenges…and achieve real results.

Speakers: Scott Dorsey  CEO, ExactTarget and Scott McCorkle  VP Technology, ExactTarget

Better Technology. Better Service. Papa John's.

In May 2008, Papa John’s surpassed $1 billion in online sales through its popular online ordering site, papajohns.com. Learn how Papa John’s uses innovative online ordering technology—including email and SMS—to drive sales by serving customers better.

Speaker: Nigel Travis  CEO, Papa John's

Conversational Marketing

How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership.

Speaker: Joseph Jaffe  Founder and President, CRAYON
Author: Join the Conversation - The New Marketing Model

Connections '08 Welcome Reception Preview

Get all the details about our exciting evening at Lucas Oil Stadium – a conference celebration you simply won’t want to miss. After the logistics are taken care of, you’ll receive a quick glimpse into what’s ahead on Wednesday.

Speaker: Joel Book  Director eMarketing Education, ExactTarget

The Triangle Offense of One-to-One Marketing

“Serve.” “Honor.” “Deliver.” Learn how you can combine email, CRM, and web analytics to make a powerful “Triangle Offense of One-to-One Marketing” that leverages SUBSCRIBERS RULE! tenets to drive sales, build relationships, and keep customers connected to your brand. We’ll also share some secrets to success from companies that are doing it right.

Speaker: Joel Book, Director, eMarketing Education and Jeffrey Rohrs, VP Marketing – ExactTarget

Subscribers Rule Reputation and Relevance!

Optimizing one-to-one marketing by understanding consumer channels and preferences.

It’s no surprise that most teens prefer SMS or Facebook when communicating with friends, but who knew that 8% of those over 65 use SMS and 4% subscribe to social networks? Yet, messaging preferences do not seem to map to marketing preferences. For example, 62% of teens prefer to receive promotions via email and only 1% prefers SMS. ExactTarget’s 2008 Channel Preference Survey is packed with similarly interesting facts that could revolutionize your marketing strategy. Combine that with research insight from Jupiter and Ball State’s Center for Media Design, and you’ve got an arsenal of compelling, new information to us in your multi-channel marketing strategy.

Speakers:
Moderator Chip House, VP, Marketing Services – ExactTarget
Michael Bloxham  Director of Insight and Research, Ball State University
David Daniels  Director of Research, Jupiter Research
Morgan Stewart  Director of Research, ExactTarget

Email Marketing in a Web 2.0 World

This panel of leading brand representatives and successful one-to-one marketing experts and practitioners discuss email marketing in a Web 2.0 world.

Speakers:
Moderator Tim Kopp, CMO, ExactTarget
Gail Ennis, SVP Marketing, Omniture
Scott Rudy, VP, Sales, Salesforce.com
Ryan Hickman, Google

Entrepreneurship and the American Dream

Christopher Gardner recounts the inspirational story of how a red Ferrari became the turning point of his career—and his life. In this heart-warming presentation, Gardner takes audiences from his days in the military to the day he decided he would pursue his career dream and become a stockbroker. His story is about overcoming obstacles, facing the daunting task of balancing life responsibilities, and ultimately succeeding.

Speaker: Christopher Gardner  Author, The Pursuit of Happyness

Closing Remarks

Speaker: Scott Dorsey,  CEO, ExactTarget