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Agenda: Agency Summit
Connections '08
Whether you're a new ExactTarget agency partner looking for how-to advice or a seasoned partner looking for the latest in one-to-one marketing, email product and integration updates, Connections '08 is the conference for you!
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| Monday, September 22nd |
| 1:00pm |
Welcome & Year-in-Review |
| 2:00pm |
Agency Partner Program Update: An overview of the new ExactTarget Agency Partner team and the resources dedicated to help you succeed.
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| 3:00pm |
Break |
| 3:30pm |
ExactTarget Product Update: Be the first to learn what's coming in ExactTarget's Fall 2008 Release and beyond. |
| 4:30pm |
Winning Programs - Agency/Client Case Studies: A select group of ExactTarget agency partners and their clients share the email & one-to-one tactics that delivered the highest ROI in 2008. |
| 5:30pm |
Agency Networking Reception: Your chance to rub elbows with ExactTarget executives, Connections speakers, sponsors, and fellow attendees. |
| Tuesday, September 23rd |
| 8:30am |
Subscribers Rule! |
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| 9:00am |
Keynote: Steve Yastrow, author of We. The Ideal Customer Relationship |
| 10:00am |
Break |
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Business Track |
Technology Track |
| 10:30am |
Breakout #1 |
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Creating Client Success
Creating a positive client experience begins day one – do you know what to do with your new clients on their first day? Onboarding, training, and supporting your new clients is critical. In this session, administrators and account managers will engage with ExactTarget service experts and learn our best practices for getting customers up and running quickly and efficiently. We'll walk through a typical customer life cycle, including account configuration, adding new functionality, and working with ET service teams.
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Data Extensions & Interactions
Tired of manual list imports? Looking for more powerful ways to leverage ExactTarget? Look no further than this session in which a few of our Agency Partners share how they're leveraging ExactTarget’s Data Extensions and Interactions functionality to increase efficiencies and do things you may not have known were possible with ExactTarget.
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| 11:30am |
Breakout #2 |
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ExactTarget Partner Tiers & Certifications
Learn how ExactTarget’s new Reseller Partner tiers and certifications will help you grow your business, differentiate your offering, and reach new prospects.
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Integration Revelations
Think you know all the 3rd party applications that ExactTarget integrates with? Think again. In this session, you’ll gain a greater understanding of all the ways your clients could better leverage ExactTarget through their existing systems. It could be the key to helping your agency produce a higher ROI for clients as well as larger consulting opportunities.
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| 12:30 |
Lunch |
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