Whether you're a new ExactTarget agency partner looking for how-to advice or a seasoned partner looking for the latest in one-to-one marketing, email product and integration updates, Connections '08 is the conference for you!
Steve’s passion is helping organizations create major profit breakthroughs through better connections with customers. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships.
The concepts behind Steve’s ideas were developed in the “real world” through his work as president of Yastrow Marketing, a consulting firm which has served such clients as McDonald’s Corporation, The Tom Peters Company, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord, Dental Care Partners and more than fifty other organizations.
Monday, September 22nd
1:00pm
Welcome & Year-in-Review
2:00pm
Agency Partner Program Update: An overview of the new ExactTarget Agency Partner team and the resources dedicated to help you succeed.
3:00pm
Break
3:30pm
ExactTarget Product Update: Be the first to learn what's coming in ExactTarget's Fall 2008 Release and beyond.
4:30pm
Winning Programs - Agency/Client Case Studies: A select group of ExactTarget agency partners and their clients share the email & one-to-one tactics that delivered the highest ROI in 2008.
5:30pm
Agency Networking Reception: Your chance to rub elbows with ExactTarget executives, Connections speakers, sponsors, and fellow attendees.
Tuesday, September 23rd
8:30am
Subscribers Rule!
9:00am
Keynote: Steve Yastrow, author of We. The Ideal Customer Relationship
10:00am
Break
Business Track
Technology Track
10:30am
Breakout #1
Creating Client Success
Creating a positive client experience begins day one – do you know what to do with your new clients on their first day? Onboarding, training, and supporting your new clients is critical. In this session, administrators and account managers will engage with ExactTarget service experts and learn our best practices for getting customers up and running quickly and efficiently. We'll walk through a typical customer life cycle, including account configuration, adding new functionality, and working with ET service teams.
Data Extensions & Interactions
Tired of manual list imports? Looking for more powerful ways to leverage ExactTarget? Look no further than this session in which a few of our Agency Partners share how they're leveraging ExactTarget’s Data Extensions and Interactions functionality to increase efficiencies and do things you may not have known were possible with ExactTarget.
11:30am
Breakout #2
ExactTarget Partner Tiers & Certifications
Learn how ExactTarget’s new Reseller Partner tiers and certifications will help you grow your business, differentiate your offering, and reach new prospects.
Integration Revelations
Think you know all the 3rd party applications that ExactTarget integrates with? Think again. In this session, you’ll gain a greater understanding of all the ways your clients could better leverage ExactTarget through their existing systems. It could be the key to helping your agency produce a higher ROI for clients as well as larger consulting opportunities.
