Your email marketing efforts are intended to generate results. That’s why measuring and taking action on your results is an increasingly critical component of successful marketing. Today, results are measurable and customer behavior trackable when organizations utilize web analytics solutions. However, having insight into your customer behavior is only half the battle—that data needs to be actionable as well. That’s why ExactTarget has joined forces with industry-leading Web Analytics vendors such as:
Experience true closed-loop marketing with ExactTarget and web analytics.