Your marketing strategy has many moving parts. From email to web and everything in between, you need visibility into what’s working...and what’s not. With the ExactTarget / Google Analytics Integration, you can stop wondering – and start acting on reliable data and reports within 24 hours. For marketers looking for a cost-effective, timely web analytics solution, the ExactTarget / Google Analytics solution offers easy setup, an intuitive user interface, and scalable tools that grow with your business.
The ExactTarget / Google Analytics Solution
By partnering with Google’s leading web analytic solution, ExactTarget lets you:
- Understand the impact of your marketing programs within 24 hours without costly time, resource, or IT investments.
- Implement integrated email-to-web behavior tracking by placing simple code snippets on site pages and using ExactTarget’s Web Analytics Connector to tag email links (included with Enterprise Edition and Advanced Edition).
- Access aggregate subscriber tracking data and reports including e-commerce tracking, GeoTargeting, trend analysis, and benchmarking in an easy-to-use interface.
- Simultaneously track and summarize AdWords campaign data to give marketers a 360-degree view of their online marketing programs and ROI.
Ready to learn more? Schedule a demo now.