The Retail Solution Difference
ExactTarget’s Retail Solution is the premier one-to-one communications suite that retailers and multi-channel merchants like The Home Depot and Finish Line rely on to create long-term relationships that help them thrive in today’s difficult retail environment.
Whether you’re re-engaging prospects who abandon their shopping carts, managing order confirmations, or leveraging coupons that keep your best customers coming back for more, we ensure your one-to-one marketing campaigns thrive—and deliver the most profitable customers over time.
Campaign Management. Improve campaign performance and optimize your nurturing process.
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Automate the Nurturing Process. Leverage web analytics and CRM data to turn prospects into customers with automated programs that help move individuals through the purchase cycle.
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Improve Campaign Performance. Drive real campaign results by combining multiple sources of data, segmenting your customers, and sending targeted and relevant content at the right time in the buying cycle.
Connecting with Customers. Build deeper customer relationships and re-engage lost customers through automated, highly targeted messages and compelling offers.
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Promotions and Coupons. Use ExactTarget’s Live Offers to provide dynamic promotions and discounts to your most loyal and profitable customers.
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Increase Lifetime Value. Turn a simple order confirmation into an automatic up-sell or cross-sell opportunity by promoting related items that were abandoned during purchase.
Tap into the Power of Social Networks. Through ExactTarget’s partnerships with Bazaarvoice and ShareThis, you can harness the power of social commerce to effectively engage your customers, provide relevant content messaging, streamline your marketing efforts, and increase your ROI.
Robust Integration and Reporting Capabilities. Closed-loop reporting and remarketing becomes reality with ExactTarget’s behavioral targeting capabilities. Aggregate data from a wide variety of sources—including POS, eCommerce, call center, and web analytics systems—giving you a complete view of your customer and enabling you to drive relevant and targeted content.
List Growth & Product Alerts with SMS. Retailers are increasingly using SMS to grow lists via traditional media outlets like TV, billboards, and events. Additionally, SMS is great for product alerts, in-stock notifications, and in-store promotions.
Need more information on one-to-one marketing tools for retailers? Download Retailers, Get Relevant!
The Bottom Line
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