Building customer loyalty and repeat business is the key to online retail success. Customers want a relationship based on trust, respect…and ultimately, really great deals. From triggered shopping cart abandonment incentives to personalized barcode coupons, ExactTarget’s Retail Solution provides online retailers the tools they need to build profitable customer relationships.
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Drive Acquisition with Personalized Landing Pages. From email campaigns to holiday promotions, ExactTarget’s Smart Capture feature makes it easy to build customized landing pages that collect as much or as little information as you want about visitors. Our intuitive Layout Generator allows retailers to build a consistent, branded web presence.
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Precision Targeting – Done Right. Improve engagement with ExactTarget’s Automated Interaction Management, which allows you to use data gathered from online and offline interactions to increase your message relevancy. ExactTarget’s Dynamic Content and Content Syndication tools let you put your data to use to dynamically personalize messages with the right offer.
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Web Analytics Integration. Combine web analytics with email marketing to grow new revenue and drive increased conversion. ExactTarget offers integrations with leading web analytics providers such as Omniture, Coremetrics, WebTrends, and Google Analytics.
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Messaging on the Move. Stop missing marketing opportunities and take control of your triggered messages by delivering time-sensitive alerts and offers. ExactTarget’s integrated platform for managing multiple messaging types—including Email, SMS, Voice, and Landing Pages—helps retailers connect with customers using their preferred method of communication.
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Targeted Offers, Coupons, and Promotions. Entice loyal customers to come back for more with relevant offers and promotions. With ExactTarget Live Offers, your offer—whether it’s a coupon, a discount code, or a personalized deal—is delivered at the open stage of the email send, ensuring that subscribers receive their offer in real time.
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Up-Sell and Cross-Sell. Turn a simple order confirmation into an automatic up-sell or cross-sell opportunity by promoting related items that were abandoned during purchase.
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Tap Into the Power of Social Networks. ExactTarget for Bazaarvoice lets you harness the power of social commerce to effectively engage your customers, provide relevant messaging, streamline your marketing efforts, and increase ROI.