In today’s highly competitive retail environment, it’s more important than ever to employ a multichannel marketing program that includes digital one-to-one communications—and gives customers exactly what they want, when they want it. Savvy consumers expect to see a consistent message across all your marketing mediums, and they want you to understand their interests and purchase patterns. ExactTarget can help.
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Drive Acquisition with Personalized Landing Pages. From email campaigns to holiday promotions, ExactTarget’s Smart Capture feature makes it easy to build landing pages that collect information about visitors and engaged prospects. Our intuitive Layout Generator allows retailers to build a consistent, branded web presence.
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Precision Targeting—Done Right. Improve engagement with ExactTarget’s Automated Interaction Management, which lets you use data gathered from online and offline interactions to increase the relevancy of your messages. ExactTarget’s Dynamic Content and Content Syndication tools ensure you can put your data to use to dynamically personalize your messages with the right offer.
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Web Analytics Integration. Bridge the gap between insight and action by combining web analytics with email marketing to grow new revenue and drive increased conversion. ExactTarget offers integrations with leading web analytics providers such as Omniture, Coremetrics, WebTrends, and Google Analytics.
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Messaging on the Move. Stop missing marketing opportunities and take control of your triggered email messages by delivering time-sensitive alerts and offers. ExactTarget’s platform for managing multiple messaging types—including Email, SMS, Voice, and Landing Pages—helps retailers connect with customers using their preferred method of communication.
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Targeted Offers, Coupons, and Promotions. Entice loyal customers to come back for more with relevant offers and promotions. With ExactTarget Live Offers, your offer—whether it’s a coupon, a discount code, or a personalized deal—is delivered at the open stage of the email send, ensuring that your subscribers receive their offer in real time.
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Up-Sell and Cross-Sell. Turn a simple order confirmation into an automatic up-sell or cross-sell opportunity by promoting related items that were abandoned during purchase.
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Tap Into the Power of Social Networks. ExactTarget for Bazaarvoice lets you harness the power of social commerce to effectively engage your customers, provide relevant content messaging, streamline your marketing efforts, and ultimately increase your ROI.