The publishing industry is continually facing the challenge of integrating traditional and online marketing efforts. From automated subscription renewal reminders to the announcement of available products, subscribers are looking for you to provide them with highly relevant and timely information. As a publisher, it's your job to give readers what they want, when they want it. Whether you're an online or media publisher, ExactTarget can help.
The ExactTarget Solution
ExactTarget enhances publisher's one-to-one communications with:
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Triggered messages (such as purchase recommendations and renewal notices) sent across emerging digital communication channels - including SMS, Voice and Email - from a single management console.
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Integrated business and communication systems that improve subscription value management and offer a deeper level of granular understanding about customer needs and expectations.
- A scalable architecture that ensures timely and reliable message delivery - regardless of whether you're sending a hundred transactions per hour or millions of transactions per day.
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Precision targeting tools that dynamically turn your transactional emails into powerful marketing messages that your subscribers want to hear.
Read to learn more? Schedule a product demo today.