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The Challenge: Triggered Emails

As the world of email marketing evolves, subscribers hold marketers to increasingly higher standards. They expect quick, concise, targeted communications in a timely manner. What does that mean for you? Whether completing a registration on your website or signing up to receive electronic account notifications, subscribers expect information to be automatically delivered.

Efficiently managing all those interactions can seem like a daunting task. But with ExactTarget, it doesn’t have to be. With our industry-leading triggered messaging solution, your highly anticipated—and expected—emails can be sent automatically in response to any conceivable business transaction.

The ExactTarget Solution

With ExactTarget’s triggered emails, you can:

  • Trigger mission-critical messages across emerging digital communication channels—including SMSVoice, and Email—through a single console.
  • Use channel-specific subscriber permissions and preferences to send only the information your subscribers want, through the medium they want.
  • Quickly access and update external data sources—like account balances or recently viewed products—to ensure your subscribers receive the most up-to-date, relevant information in every message.

Ready to learn more? Schedule a demo today.


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