In business to business marketing, nothing is more important than generating strong leads. Once those leads are identified, it’s equally as important to provide information, answer questions, and to help move a potential customer through the sales cycle. How can marketers best accomplish this goal? A solid lead nurturing program.
ExactTarget can help. With our integrated one-to-one platform, you can get a comprehensive view into your marketing initiatives to see what’s working (and what’s not) to help nurture your leads and drive them towards conversion.
The ExactTarget Smart Capture feature lets you bring qualified contacts into your marketing campaigns so you can communicate with them – efficiently and effectively – via automated Programs. That’s personal, relevant messaging at its best.
The ExactTarget Solution
With ExactTarget’s lead nurturing solutions, you can:
- Create automated marketing processes that will enable you to carry on a continuous conversation from lead to conversion – without manual intervention.
- Manage all your digital one-to-one communications from a single platform, so you can effectively leverage your aggregate data and retain a 360 degree view of your lead activity.
- Write advanced logic using our proprietary programming language (AMPScripting) to deliver highly-relevant content.
- Trigger messages across emerging digital communication channels—including SMS, Voice, and Email—so you can capitalize on multi-channel marketing.
- Access and update external data sources—like recently viewed products—to ensure your subscribers receive the most up-to-date, relevant information in every message.
- Create drip campaigns based on behavioral data and automate your lead nurturing programs—without relying on your IT department.
- Easily and cohesively reinforce your brand from email message through to landing pages with ExactTarget’s Landing Page feature.
Ready to learn more? Schedule a demo today.