Using ExactTarget's Lead Nurturing solution with a weekly Annuity Outlook newsletter, Genworth Financial tripled their in-bound call volume in one week.
With ExactTarget Lead Nurturing Solutions, you can create automated marketing processes that make it easy to carry on continuous conversations with your customers from lead to conversion—without manual intervention. Our Solutions will immediately improve your current marketing efforts, and you'll save time, increase efficiency, and boost your ROI. And you won't be distracted from other projects or add to your list of responsibilities.
Based on information subscribers provide to you, you can deliver highly-relevant, interactive communications through a single platform, streamlining demand generation and data management.
Our Lead Nurturing Solutions allow you to:
- Leverage aggregate data to retain a 360-degree view of your lead activity.
- Deliver highly-relevant messages using our proprietary programming language.
- Integrate your CRM and web analytics systems with ExactTarget to manage all subscriber data in one location.
- Automate Drip Campaigns based on behavioral data—without relying on your IT department.
- Take advantage of professional services to develop lead nurturing strategy.
Our integrated Lead Nurturing Solutions will move leads from prospects to customers so you can increase your ROI and have something to show for your marketing investment. Qualify, nurture, and convert in one place—ExactTarget.