If you’re an online marketer, it’s a common occurrence: a potential customer visits your site, browses your products, loads some items into a shopping cart, and then leaves your site without completing the purchase. What happened? How do you recapture that marketing opportunity?
It’s important not to assume you know what went wrong. Instead, a successful marketer will focus on what to do to entice a prospect back — and ultimately, to drive them to convert. ExactTarget’s abandoned shopping cart solutions can help you do just that.
The ExactTarget Solution
If you’re faced with the challenge of abandoned shopping carts, ExactTarget’s integrated one-to-one platform lets you:
- Send triggered messages across emerging digital communications—including SMS, Voice, and Email—through a single console to announce a price alert, conduct a remarketing campaign, or offer a product discount.
- Capitalize on your web analytics data for insight into your customers’ interests and activities—and respond accordingly with personalized messages that are tailored to each individual. In other words, ExactTarget makes it easy for you to send remarketing messages based on everything you know about a customer, not just what they left in their shopping cart.
- View and analyze consolidated performance metrics across your communication channels so you can determine what’s working, what’s not, and make adjustments on the fly.
- Limit your sending to subscriber-requested information with our channel-specific subscriber permissions and preferences.
Ready to learning more? Schedule a demo today.