As new technologies emerge, consumer habits evolve, and the concurrent use of media increases, communicating with consumers is becoming increasingly difficult for marketers. In fact, it’s not uncommon for teenagers to listen to the radio, watch TV, and surf the net at the same time—all while text messaging their friends! With so much "noise," it's more important than ever for marketers to cut through the clutter.
That's why ExactTarget and the Center for Media Design at Ball State University partnered to combine observational research regarding consumer media use, and coupled it with the self-reported data from ExactTarget's 2008 Channel Preference Survey. The result? Key insights into how different consumer types communicate with each other, gather information, and respond to marketers' communications.
This new whitepaper will help you understand:
- The messaging preferences of different age groups, ranging from 15-65+ years old
- Each age group’s general attitudes towards one-to-one communication tools, such as email, phone, text messaging (SMS), and social networking
- The best day of the week and time to send email, according to the latest research
- The media, personal, and marketing preferences of six distinct consumer groups: Wired, Young Homemakers, Retired, College Students, Teens and Established Professionals.
Download the Messaging Behaviors, Preferences, and Personas Whitepaper today to learn how to better tailor your marketing messages to your audiences.