More than 85 percent of all marketers are executing multi-channel campaigns, but less than half know which channels their customers prefer to be communicated with.
This commissioned study, conducted by Forrester Consulting on behalf of ExactTarget, finds that the key to selecting the best channels for your customer communications is to first know something about customer preference and behavior. In this whitepaper, you'll learn the importance of delivering the right message to the right person, at the right time, and through the right channel.
Here are just a few key facts you'll discover in this study:
- 80% of marketers surveyed claim customer preference is a key factor, but only 12% ask customers their preferred frequency for email messages.
- 47% of marketers surveyed don't take any actions based on customer preferences.
- 27% of marketers measure whether efforts in one channel boost results in another.
Don't fall victim to the pitfalls of other marketers-understand the power of customer preference today by reading this important study. Download the Customer Knowledge is Marketer Power study now.