Whether you're new to integration or a seasoned expert, this whitepaper shows you how to combine email marketing, CRM, and web analytics into a powerful one-to-one marketing machine.
But before you start pulling levers or plugging leaky hoses, use our integration quiz to look under the hood of your current marketing systems. We'll help you figure out where you stand on the integration continuum, and provide recommendations to make the most of your integration strategy.
With ExactTarget's Integrating Email, CRM, and Web Analytics Whitepaper, you'll learn how to:
- Evaluate email marketing software, CRM, and web analytics providers based on your needs
- Make the most of your systems' tracking and reporting capabilities
- Segment your email marketing audience and automate manual processes across systems
- Use tools like relational data and drip campaigns to increase relevancy
- Evaluate the effectiveness of your online marketing activities for informed decision-making
If you’re ready to improve your email integration, enhance employee productivity, increase sales effectiveness, and forge stronger relationships with your customers and prospects, then it’s time to consider a powerful integration between email, CRM, and web analytics.