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Resources

  1. The ExactTarget Field Guide to Triggered Email Monday, May 05, 2008Triggered email. Can it really help maximize your ROI? Can you incorporate it into your organization’s email marketing campaign? To help answer these questions and clear up your triggered email confusion, grab your binoculars and explore ExactTarget’s Field Guide.
  2. Email Marketing Design: The New EssentialsWednesday, March 12, 2008Marketers and designers find the latest email design research and best practices.
  3. 2008 Email Marketing TrendsWednesday, December 12, 2007Observations from ExactTarget's thought leaders on the future of one-to-one marketing in 2008.
  4. Transactional Email MarketingTuesday, August 14, 2007A comparative look at the differences and legal implications between transactional and commercial email.
  5. Email Marketing for the Third ScreenWednesday, July 11, 2007An in-depth email marketing study researching mobile providers, devices, email clients, and rendering.
  6. 2007 Email Marketing TrendsThursday, June 14, 2007Director of eMarketing Education Joel Book reflects on the top email trends of 2007.
  7. Seven Email Marketing Design Tips for Outlook 2007Tuesday, February 13, 2007Seven essential tips for designing emails for optimal rendering in Outlook 2007.
  8. The Reputation Equation: Email Marketing & ISP RelationshipsWednesday, November 29, 2006Deliverability study digging into the key elements ISPs use to determine your email Reputation Equation.
  9. CAN-SPAM Compliance for Email MarketingWednesday, August 30, 2006The definitive guide to CAN-SPAM pitfalls common to enteprises and how to avoid them.
  10. Email Marketing Segmentation & TargetingWednesday, August 30, 2006Get the most from your opt-in list by highly-targeting and personalizing each message.
  11. 2005 Email Marketing Response Rate StudyThursday, March 16, 2006A comprehensive "sending day" study that will help you determine the best time to get your messages noticed.
  12. 2006 Email Marketing TrendsThursday, June 30, 2005Co-Founder Chris Baggott's second annual study of the top trends in email marketing.
  13. Dynamic Content for Email MarketingMonday, January 24, 2005A look at how Dynamic Content increases relevancy and personalization for Scotts Lawn Care and Nexus Energy.
  14. 2004 Email Marketing Response Rate StudyTuesday, December 14, 2004ExactTarget's first report addressing the classic debate of the best days to send email.
  15. Enterprise Email MarketingMonday, November 01, 2004A guide to organization-wide compliance for enterprise-level email marketers.
  16. Permission-Based Email MarketingMonday, November 01, 2004An instruction manual to permission-based email marketing featuring client Sherwin Williams.
  17. 2005 Email Marketing TrendsSaturday, January 17, 2004The first in our series of annual email marketing trends reports.
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