Resources

ExactTarget Email Marketing Whitepaper

 
  1. Is Email Marketing Endangered?Wednesday, October 14, 2009ExactTarget's Latest Whitepaper Examines Email Usage Trends in Multi-Channel Marketing
  2. 2009 Channel Preference Study WhitepaperThursday, September 24, 2009Marketers must understand the importance of sending messages to the right person at the right time, but are you considering the 'right channel' when delivering your marketing messages?
  3. Customer Knowledge is Marketer Power StudyThursday, September 24, 2009A New Commissioned Study Conducted by Forrester Consulting Examines Multi-Channel Marketing.
  4. Dynamic Content for Email MarketingMonday, July 27, 2009A look at how Dynamic Content increases relevancy and personalization for companies like Scotts Miracle-Gro.
  5. Subscribers Rule! In ActionThursday, July 09, 2009The third whitepaper in our Subscribers Rule! series will arm you with practical advice and action steps to help you honor your subscribers' wishes in your digital communications. You'll learn about the three tenets of a subscriber-centric philosophy and get "quick audits" to help you identify new opportunities.
  6. Text is Next: Marketing with SMSThursday, July 09, 2009The second in our Subscribers Rule! series, this whitepaper presents the latest SMS consumer research and a detailed channel trend analysis. You'll also get sample campaigns, an SMS readiness checklist, and other practical advice – consider them your reward for plowing through all the data! 
  7. Get the Inside Scoop on Successful List GrowthWednesday, May 20, 2009Over 350 email marketers can't be wrong. They've shared their expert opinions on the best and worst list growth tactic recommendations-and we want to let you in on the secret. Are you ready? Then check out the 2009 Email List Growth Study whitepaper and get the inside scoop on successful list growth.
  8. Expanding the Reach of Email Through Social Networks WhitepaperTuesday, April 21, 2009ExactTarget's Expanding the Reach of Email Through Social Networks provides insights gathered from more than 350 marketers in our 2009 Email Marketing List Growth Study. Our survey results showed a significant increase in marketers' intent to integrate email and social media programs in 2009. Find out more about how marketers can use social sharing capabilities to help build their subscriber lists and drive deeper engagement with customers and prospects.
  9. One-to-One Marketing Field Guide SetFriday, March 13, 2009ExactTarget introduces its exclusive One-to-One Marketing Field Guide Set, which features 60 practical scenarios for how marketers can use Email, Voice, Text, and Landing Pages within their organization. Complete with four Field Guides, this is the ultimate idea-starter for those looking to gain maximum impact from today's emerging digital communications.
  10. ExactTarget's Voice Field GuideFriday, March 13, 2009Wondering if Voice Messaging is a viable marketing medium or just the latest buzz phrase caught in the marketing thicket? We headed into the wild and discovered this breed is uniquely suited to conveying emotion and inflection in a personalized, trackable, and easy-to-use interface. Learn how Voice can not only co-exist with email, SMS (Short Message Service), and Landing Pages, but actually increase the value of these mediums in our Voice Field Guide. 
  11. ExactTarget's Field Guide to Landing PagesFriday, March 06, 2009With ExactTarget's Field Guide to Landing Pages, you'll discover how to extend personalized, relevant one-to-one communications from email to the web. This easy-to-read guide will provide you with 15 ways to get the most impact from your landing pages.
  12. Five Things You Don’t Know About ExactTarget…But ShouldThursday, January 22, 2009The Five Things You Don’t Know About ExactTarget…But Should provides an overview of all the ExactTarget features you HAVE to know about to improve your one-to-one communications program. Learn about how ExactTarget’s advancements in marketing automation, segmentation, deliverability, design, and more can help you achieve phenomenal business results.
  13. Executive Alert! Letters to the C-Suite: Sage Marketing Advice for Uncertain TimesMonday, January 05, 2009ExactTarget announces the release of its second Executive Alert,Letters to the C-Suite. This new resource features personalized letters written from 13 of the industry’s top thought leaders offering advice on how to emerge successful despite next year’s challenges. It’s your source for marketing wisdom in 2009.
  14. The 2009 Marketing AlmanacTuesday, December 16, 2008ExactTarget’s annual trends report looks a bit different this year. Why? Because you deserve a new kind of reference guide for one-to-one marketing as you look ahead to ’09 – and we agree you should have a little fun while you’re at it, too.
  15. No Executive Left Behind: 10 Things Your C-Suite Must Know About Email NowThursday, November 20, 2008In the midst of a weakening global economy, many companies struggling to make the numbers are reverting to what they know: cost-cutting across the board and that includes marketing budgets. As a result, it is more important than ever that your executive team understands the critical role played by email in facilitating sales and maintaining strong customer relationships. You must take it upon yourself to educate your executives about email’s strengths. 
  16. ExactTarget's Email Marketing Field GuideThursday, October 30, 2008With ExactTarget's Field Guide to Email Marketing you'll discover simple tips to increase the success of your email marketing program. Today's subscribers want (and expect) to have personal, relevant, one-to-one relationships with you.  This easy to read guide will equip you with strategies to cultivate a better subscriber relationship.
  17. Messaging Behaviors, Preferences, and Personas WhitepaperTuesday, October 21, 2008ExactTarget and the Center for Media Design at Ball State University partnered to combine observational research regarding consumer media usage with preference data from our 2008 Channel Preference Survey.  Pairing behavioral and self-reported data reveals key insights into how different consumer types communicate with each other, gather information, and respond to marketers' communications.  Our findings will help you better tailor your marketing messages to your audiences, and ultimately improve the effectiveness of your one-to-one marketing strategy.  
  18. ExactTarget’s Field Guide to SMSTuesday, August 19, 2008From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox.  SMS can provide urgent and portable messages to your subscribers.  Not sure when, where or how to use SMS?  ExactTarget’s Field Guide will help you clearly identify a variety of SMS types, including alerts, updates, and marketing messages.
  19. Integrating Email, CRM, and Web Analytics WhitepaperFriday, July 18, 2008Marketers of all levels get actionable tips for integrating email marketing, CRM, and web analytics to build a one-to-one marketing machine that can strengthen relationships and boost marketing ROI.
  20. Email Marketing CAN-SPAM ComplianceTuesday, June 17, 2008A comprehensive guide to the CAN-SPAM Act, including best practice strategies to help you go above and beyond legislative compliance and avoid the SPAM folder.
  21. 2008 Channel Preference Survey WhitepaperThursday, May 22, 2008Extensive consumer channel preference research helps you make informed multi-channel marketing decisions.
  22. The ExactTarget Field Guide to Triggered Email Monday, May 05, 2008Wondering how triggered email can improve your email program? To clear up your triggered email confusion, grab your binoculars and explore ExactTarget’s Field Guide.
  23. Email Marketing Design: The New EssentialsWednesday, March 12, 2008Marketers and designers find the latest email design research and best practices.
  24. 2008 Email Marketing TrendsWednesday, December 12, 2007Observations from ExactTarget's thought leaders on the future of one-to-one marketing in 2008.
  25. Transactional Email MarketingTuesday, August 14, 2007A comparative look at the differences and legal implications between transactional and commercial email.
  26. Email Marketing for the Third ScreenWednesday, July 11, 2007An in-depth email marketing study researching mobile providers, devices, email clients, and rendering.
  27. 2007 Email Marketing TrendsThursday, June 14, 2007Director of eMarketing Education Joel Book reflects on the top email trends of 2007.
  28. Seven Email Marketing Design Tips for Outlook 2007Tuesday, February 13, 2007Seven essential tips for designing emails for optimal rendering in Outlook 2007.
  29. The Reputation Equation: Email Marketing & ISP RelationshipsWednesday, November 29, 2006Deliverability study digging into the key elements ISPs use to determine your email Reputation Equation.
  30. Email Marketing Segmentation & TargetingWednesday, August 30, 2006Get the most from your opt-in list by highly-targeting and personalizing each message.
  31. 2005 Email Marketing Response Rate StudyThursday, March 16, 2006A comprehensive "sending day" study that will help you determine the best time to get your messages noticed.
  32. 2006 Email Marketing TrendsThursday, June 30, 2005Co-Founder Chris Baggott's second annual study of the top trends in email marketing.
  33. 2004 Email Marketing Response Rate StudyTuesday, December 14, 2004ExactTarget's first report addressing the classic debate of the best days to send email.
  34. Enterprise Email MarketingMonday, November 01, 2004A guide to organization-wide compliance for enterprise-level email marketers.
  35. ExactTarget Email Marketing WhitepaperMonday, November 01, 2004
  36. Permission-Based Email MarketingMonday, November 01, 2004An instruction manual to permission-based email marketing featuring client Sherwin Williams.
  37. 2005 Email Marketing TrendsSaturday, January 17, 2004The first in our series of annual email marketing trends reports.
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