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The ExactTarget Field Guide to Triggered Email
Monday, May 05, 2008
Triggered email. Can it really help maximize your ROI? Can you incorporate it into your organization’s email marketing campaign? To help answer these questions and clear up your triggered email confusion, grab your binoculars and explore ExactTarget’s Field Guide.
Email Marketing Design: The New Essentials
Wednesday, March 12, 2008
Marketers and designers find the latest email design research and best practices.
2008 Email Marketing Trends
Wednesday, December 12, 2007
Observations from ExactTarget's thought leaders on the future of one-to-one marketing in 2008.
Transactional Email Marketing
Tuesday, August 14, 2007
A comparative look at the differences and legal implications between transactional and commercial email.
Email Marketing for the Third Screen
Wednesday, July 11, 2007
An in-depth email marketing study researching mobile providers, devices, email clients, and rendering.
2007 Email Marketing Trends
Thursday, June 14, 2007
Director of eMarketing Education Joel Book reflects on the top email trends of 2007.
Seven Email Marketing Design Tips for Outlook 2007
Tuesday, February 13, 2007
Seven essential tips for designing emails for optimal rendering in Outlook 2007.
The Reputation Equation: Email Marketing & ISP Relationships
Wednesday, November 29, 2006
Deliverability study digging into the key elements ISPs use to determine your email Reputation Equation.
CAN-SPAM Compliance for Email Marketing
Wednesday, August 30, 2006
The definitive guide to CAN-SPAM pitfalls common to enteprises and how to avoid them.
Email Marketing Segmentation & Targeting
Wednesday, August 30, 2006
Get the most from your opt-in list by highly-targeting and personalizing each message.
2005 Email Marketing Response Rate Study
Thursday, March 16, 2006
A comprehensive "sending day" study that will help you determine the best time to get your messages noticed.
2006 Email Marketing Trends
Thursday, June 30, 2005
Co-Founder Chris Baggott's second annual study of the top trends in email marketing.
Dynamic Content for Email Marketing
Monday, January 24, 2005
A look at how Dynamic Content increases relevancy and personalization for Scotts Lawn Care and Nexus Energy.
2004 Email Marketing Response Rate Study
Tuesday, December 14, 2004
ExactTarget's first report addressing the classic debate of the best days to send email.
Enterprise Email Marketing
Monday, November 01, 2004
A guide to organization-wide compliance for enterprise-level email marketers.
Permission-Based Email Marketing
Monday, November 01, 2004
An instruction manual to permission-based email marketing featuring client Sherwin Williams.
2005 Email Marketing Trends
Saturday, January 17, 2004
The first in our series of annual email marketing trends reports.
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