As Facebook eclipses 300 million users and teens remain glued to their mobile devices during family dinners, you may be hesitant to invest your valuable resources in email marketing. But despite the growing popularity of new media, many marketers are continuing to invest in email marketing. According to Forrester Research, these investments will grow from $1.2 billion in 2009 to $2 billion in 2014. And the Direct Marketing Association (DMA) reports that the ROI from email marketing is greater than $43 for every dollar spent.
So if email still works when it comes to marketing communications, then why all the fuss about its extinction? In our latest whitepaper, Is Email Marketing Endangered?, we set out to answer this question and more by examining the use of four communication channels-email, instant messaging, social networks, and text messaging.
Inside this whitepaper, we'll reveal:
- Despite the rapid adoption of emerging media, overall consumers are using email more versus less by a ratio of 4:1, higher than the same ratios for both social media and text messaging.
- Smartphone owners are significantly more likely to increase email usage than individuals who don't own a smartphone, and smartphone ownership continues to rise.
- Social media is one of several factors that help explain why email usage continues to rise although heavy users skew this effect.
Dispel the rumors about email's future once and for all and discover the truth about email usage trends with this new whitepaper. Download Is Email Marketing Endangered? today! .